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Christmas Greetings from the Francos: Grandma Franco Fires Back at 127 Hours Avoiders

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood December 26, 2010 at 5:45AM

Obviously, Fox Searchlight is trying to confront head-on the issue of squeamish moviegoers not wanting to see 127 Hours, which features James Franco as hiker Aron Ralston hacking off his arm. They've deployed the "I Kept My Eyes Open for 127 Hours" campaign, and now Franco (showing his usual canny promo instincts) posts a video interview with his grandmother on Funny or Die:
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Obviously, Fox Searchlight is trying to confront head-on the issue of squeamish moviegoers not wanting to see 127 Hours, which features James Franco as hiker Aron Ralston hacking off his arm. They've deployed the "I Kept My Eyes Open for 127 Hours" campaign, and now Franco (showing his usual canny promo instincts) posts a video interview with his grandmother on Funny or Die:

This article is related to: Directors, Headliners, Studios, Video, Marketing, Danny Boyle, Fox Searchlight, Interviews


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.