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Christmas Greetings from the Francos: Grandma Franco Fires Back at 127 Hours Avoiders

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood December 26, 2010 at 5:45AM

Obviously, Fox Searchlight is trying to confront head-on the issue of squeamish moviegoers not wanting to see 127 Hours, which features James Franco as hiker Aron Ralston hacking off his arm. They've deployed the "I Kept My Eyes Open for 127 Hours" campaign, and now Franco (showing his usual canny promo instincts) posts a video interview with his grandmother on Funny or Die:
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Obviously, Fox Searchlight is trying to confront head-on the issue of squeamish moviegoers not wanting to see 127 Hours, which features James Franco as hiker Aron Ralston hacking off his arm. They've deployed the "I Kept My Eyes Open for 127 Hours" campaign, and now Franco (showing his usual canny promo instincts) posts a video interview with his grandmother on Funny or Die:

This article is related to: Directors, Headliners, Studios, Video, Marketing, Danny Boyle, Fox Searchlight, Interviews


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