By Anne Thompson | Thompson on Hollywood January 22, 2012 at 9:00AM
As the many filmmakers at Sundance seek the best distribution they can get, the new partnership between digital exhibitor Cinedigm Entertainment Group and veteran indie distributor New Video to buy and release indie films offers independent directors cross-platform theatrical release as well as digital and physical distribution.
Many companies are trying to figure out the new distribution landscape. This new partnership aims to bring more indie films into theaters by leveraging advanced digital technology. Cinedigm and New Video will work together to acquire and distribute independent films theatrically in North America, followed by platform release across cable, VOD, digital, and DVD/Blu-ray.
Over the last few years Cinedigm has released close to 200 independent films and alternative content events. New Video is the largest aggregator of independent digital content worldwide, with Amazon, Apple’s iTunes store, Hulu, Netflix and Walmart’s Vudu service as key partners. The two companies plan to release films in 2012 in North America through Cinedigm’s theatre network.
“New Video has a strong 20-year track record of creative marketing and innovative release strategies for film and TV,” said Chris McGurk, Chairman and CEO of Cinedigm. “Adding in Cinedigm’s quality digital theatrical capabilities to New Video’s proven expertise opens up a unique and advantageous release opportunity for independent filmmakers in all key channels of distribution. This arrangement also underscores Cinedigm’s commitment to provide our digital theatrical network with an expanded stream of high quality content as we rapidly grow our core distribution business.”
“There is opportunity and demand for great independent cinema. Cinedigm and New Video are creating a new distribution model that’s specifically designed to maximize today’s fast-moving digital landscape,” said Steve Savage, Co-President of New Video. “Together, our acquisitions teams will target both talent-driven independent films with broad appeal, as well as niche or specialty releases. We are thrilled to partner with Chris and his entire team to bring enhanced value to the life of a filmmaker’s project.”