By Anne Thompson and Beth Hanna | Thompson on Hollywood September 26, 2012 at 2:08PM
Next year's theater convention CinemaCon will take place on April 14-18, 2013, at Caesars Palace in Las Vegas. The largest gathering of cinema owners and operators from around the world, the convention is on track to bring in 5,000 motion picture professional attendees in its upcoming installment.
One of the major showcases for the six major studios' upcoming summer tentpole films and fall-season Oscar contenders, Cinemacon 2012 told us many things: that 35 mm was swiftly on the way out in favor of digital formats, especially 3-D and IMAX; that Peter Jackson's much-vaunted "The Hobbit" experiment in 48 fps was in trouble, and that Baz Luhrmann's 3-D drama "The Great Gatsby" did not look like an Oscar contender, but Ang Lee's 3-D "Life of Pi" (which is opening the upcoming New York Film Festival) really did.
CinemaCon is the official convention of NATO (the National Theater Owners of America), and in 2013 will partner with International Cinema Technology Association and the National Association of Concessionaires as its tradeshow co-presenters.