Click to Skip Ad
Closing in...
Specialty Box Office: 'Kurt Cobain: Montage of Heck' Primes HBO Pump, Russell Crowe's 'Water Diviner' Is Spotty Specialty Box Office: 'Kurt Cobain: Montage of Heck' Primes HBO Pump, Russell Crowe's 'Water Diviner' Is Spotty Friday Box Office: 'Adaline' Bumps 'Furious' for a Day; 'Kurt Cobain' Big in 3 Theaters Friday Box Office: 'Adaline' Bumps 'Furious' for a Day; 'Kurt Cobain' Big in 3 Theaters Remembering Film Critic Richard Corliss (1944-2015) Remembering Film Critic Richard Corliss (1944-2015) Cannes: Denis Villeneuve Says Drug War Film 'Sicario' Is "Very Dark" and "Quite Violent" Cannes: Denis Villeneuve Says Drug War Film 'Sicario' Is "Very Dark" and "Quite Violent" How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) CinemaCon: How Tom Cruise Stole the Paramount Show CinemaCon: How Tom Cruise Stole the Paramount Show Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) 3 Women Genre Directors Get SF Film Society Fellowships 3 Women Genre Directors Get SF Film Society Fellowships Here's Why Jon Stewart Quit 'The Daily Show' Here's Why Jon Stewart Quit 'The Daily Show' Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences 10 Films Booed at Cannes That Every Cinephile Should See 10 Films Booed at Cannes That Every Cinephile Should See 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO) 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO)

Universal's Adam Fogelson Makes a Splash at CinemaCon

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood April 18, 2013 at 2:08PM

Universal Pictures chairman Adam Fogelson has been playing nice with national exhibitors ever since he tried to make "Tower Heist" available on VOD three weeks after the theatrical opening back in 2011. The exhibitors pushed back, and Fogelson backed off--for the moment.
2
"Fast and Furious 6"
"Fast and Furious 6"

Universal Pictures chairman Adam Fogelson has been playing nice with national exhibitors ever since he tried to make "Tower Heist" available on VOD three weeks after the theatrical opening back in 2011. The exhibitors pushed back, and Fogelson backed off--for the moment.

But he and other studios have been practicing back seat diplomacy ever since in order to try and come to some middle ground with exhibitors, as studios try to recover from declining DVD sales and consumers demand what they want wherever and whenever they want it.

The theaters are hanging tough, but it looks like there may be some movement. For one thing the debate came out in the open at my CinemaCon “Meeting the Expectations of Today’s Savvy Moviegoer” 2.0 panel Wednesday. Fogelson carefully stated that theater owners should consider accepting shorter windows with VOD offered at a high price point, but "I don’t know what the answer is.”

"Despicable Me 2"
"Despicable Me 2"

He used NBC's Olympics as an example of making live programming available to audiences on multiple platforms while still building interest in seeing later premium primetime programming, which scored higher ratings than ever.

“We need to jointly think of a way to grow the pie," agreed Carmike Cinemas CEO David Passman, who argued that 3-D reissues offered day and date with no impact on theatrical was not germain to the argument--that content was pre-established. The point is to offer moviegoers something new without any other competition.

Facebook executive Matt Jacobson offered to host a summit where all the studio chiefs and theater owners could brainstorm and hash out their issues. But NATO chief John Fithian poo-pooed that possibility later that day, reminding me that the lawyers would shut everything down on anti-trust collusion grounds. (More on that panel later.)

The day before, Fogelson had unveiled Universal's 2013 slate, including 20 minutes of Illumination's 3-D "Despicable Me 2" (July 3) which looks like another winner for all age groups, starring Steve Carell as Gru, his cute daughters and minions and new love interest Kristen Wiig and villain Al Pacino.

R.I.P.D.
R.I.P.D.

He also introduced footage from "RIPD," Robert Schwenke's 3-D action comedy along the lines of "48 HRS." meets "Men in Black" starring Jeff Bridges and Ryan Reynolds (July 19); actioner "Two Guns" (August 2) starring Denzel Washington and Mark Wahlberg as two undercover rival cops, co-starring Bill Paxton and Paula Patton, "Kick-Ass 2" (August 16), which ups the wattage with the original cast returning and Matthew Vaughn in producer mode,

Also in the pipeline are "The Purge," a Jason Blum horror vehicle, Vin Diesel in "Riddick," Formula 1 drama "Rush" from Ron Howard, "About Time" from Richard Curtis, the return of the full cast from "The Best Man" for the sequel "Holiday" and the long-delayed period martial arts actioner "47 Ronin" starring Keanu Reeves for Christmas.

Fogelson has adopted a different strategy from the other studios because he has not inherited multiple franchises to rely on. That partly explains why he sends his movies into the marketplace all year long, a strategy that he thinks other studios could benefit from as well, he said on my panel. “There are very few reasons why almost any film can’t open any weekend,” he said.

Universal does have the multi-ethnic “Fast and Furious” series. The last two with Justin Lin at the helm opened in April with record weekends above $70 million and $85 million each. Number 5 scored $625 million worldwide. 33% of its domestic audience was Hispanic, Fogelson said. The studio showed footage from "Fast and Furious 6" (May 24) including an exhilarating high-speed often elevated highway chase sequence with multiple cars and a tank commandeered by newbie villain Luke Evans and returning Michelle Rodriguez, that was stunning. There's also a memorable fight between Rodriguez and Gina Carano. Onstage, "Furious" vets Diesel and Paul Walker expressed the family feeling that makes them give their utmost to this project as the ensemble watch each others' backs.

In other words, much like Screen Gems' "Resident Evil" series, when a team commits long term to making a series great, it can be a gift that keeps on giving. "Fast and Furious 7" will open July 11, 2014.

This article is related to: Box Office, CinemaCon , Universal


E-Mail Updates