For the first time in the theater chain's history, Cinemark is making an exception to its policy prohibiting NC-17 films and will be screening Palme d'Or winner "Blue Is the Warmest Color" at a theater in Evanston, Illinois.
Marketing manager Frank Gonzalez told local Evanston paper The Patch that "it's strictly a one-theater test," but that Cinemark had been considering the inclusion of certain NC-17 films for a while now. He told The Patch that "it just happens to be the right film at the right time." The trial run stemmed in part from Evanston locals' demands for more arthouse films in the city.
The NC-17 rating certainly didn't deter from "Blue"'s limited release this past weekend -- it instead scored the highest opening for a subtitled film in 2013. There has been a feminist debate swirling around the film, in particular its graphic and lengthy sex scenes, since its debut at Cannes in May, with NYT critic Manohla Dargis following up on her initial reaction to the film with an articulate opinion piece in last Friday's Times.
Our TOH! interview with stars Adele Exarchopoulos and Lea Seydoux is here. Much has been made of the drama between director Abdellatif Kechiche and the two leading actresses, though both Exarchopoulos and Seydoux readily admit the film and director are brilliant.
Our ranking of the best and worst NC-17 films is here.