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Cisco Kills Flip Cam: Boo!

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood April 12, 2011 at 7:28AM

I am heartbroken that Cisco has decided to kill the Flip Camera, due to restructuring (see release below).
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Thompson on Hollywood

I am heartbroken that Cisco has decided to kill the Flip Camera, due to restructuring (see release below).

There can be no more loyal user of the Flip Cam than I. I like the intimacy of my Flip Cam interviews, which are shot Dogma-style with no crew, external mic, or extra lights. Mine shoots HD video, is pocket portable, and easy enough for a tech rube like me to use. I can screw it into a little tripod, or hold it in my hand. (It works best up close.) It holds 60 minutes of footage--when I'm done I stick it into my USB port and load the video onto my computer. The Flip Share software makes it easy to edit each piece and turn it into MP3 files for uploading to YouTube.

What am I going to do? Buy a bunch of Flip Cams as back-up? My BlackBerry does not shoot video. My lousy Canon point-and-shoot camera does, but it's nowhere near as easy to use.

Cisco Restructures Consumer Business
SAN JOSE, CA--(Marketwire - April 12, 2011) - As part of the company's comprehensive plan to align its operations, Cisco (NASDAQ: CSCO) today announced that it will exit aspects of its consumer businesses and realign the remaining consumer business to support four of its five key company priorities -- core routing, switching and services; collaboration; architectures; and video. As part of its plan, Cisco will:

Close down its Flip business and support current FlipShare customers and partners with a transition plan.

Refocus Cisco's Home Networking business for greater profitability and connection to the company's core networking infrastructure as the network expands into a video platform in the home. These industry-leading products will continue to be available through retail channels.
Integrate Cisco umi into the company's Business TelePresence product line and operate through an enterprise and service provider go-to-market model, consistent with existing business TelePresence efforts.

Assess core video technology integration of Cisco's Eos media solutions business or other market opportunities for this business.
"We are making key, targeted moves as we align operations in support of our network-centric platform strategy," said John Chambers, Cisco chairman and CEO. "As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network's ability to deliver on those offerings."

In connection with the changes to the consumer business, it is anticipated that Cisco will recognize restructuring charges to its GAAP financial results, with an aggregate pre-tax impact not expected to exceed $300 million during the third and fourth quarters of fiscal 2011. The charges will be disclosed in upcoming earnings conference calls and quarterly Form 10-Q filings. Additionally, the company expects this will result in a reduction of approximately 550 employees in the fourth quarter of fiscal 2011.

This article is related to: Web/Tech, Video, Tech News, YouTube


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.