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Cisco Kills Flip Cam: Boo!

by Anne Thompson
April 12, 2011 7:28 AM
2 Comments
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Thompson on Hollywood

I am heartbroken that Cisco has decided to kill the Flip Camera, due to restructuring (see release below).

There can be no more loyal user of the Flip Cam than I. I like the intimacy of my Flip Cam interviews, which are shot Dogma-style with no crew, external mic, or extra lights. Mine shoots HD video, is pocket portable, and easy enough for a tech rube like me to use. I can screw it into a little tripod, or hold it in my hand. (It works best up close.) It holds 60 minutes of footage--when I'm done I stick it into my USB port and load the video onto my computer. The Flip Share software makes it easy to edit each piece and turn it into MP3 files for uploading to YouTube.

What am I going to do? Buy a bunch of Flip Cams as back-up? My BlackBerry does not shoot video. My lousy Canon point-and-shoot camera does, but it's nowhere near as easy to use.

Cisco Restructures Consumer Business
SAN JOSE, CA--(Marketwire - April 12, 2011) - As part of the company's comprehensive plan to align its operations, Cisco (NASDAQ: CSCO) today announced that it will exit aspects of its consumer businesses and realign the remaining consumer business to support four of its five key company priorities -- core routing, switching and services; collaboration; architectures; and video. As part of its plan, Cisco will:

Close down its Flip business and support current FlipShare customers and partners with a transition plan.

Refocus Cisco's Home Networking business for greater profitability and connection to the company's core networking infrastructure as the network expands into a video platform in the home. These industry-leading products will continue to be available through retail channels.
Integrate Cisco umi into the company's Business TelePresence product line and operate through an enterprise and service provider go-to-market model, consistent with existing business TelePresence efforts.

Assess core video technology integration of Cisco's Eos media solutions business or other market opportunities for this business.
"We are making key, targeted moves as we align operations in support of our network-centric platform strategy," said John Chambers, Cisco chairman and CEO. "As we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network's ability to deliver on those offerings."

In connection with the changes to the consumer business, it is anticipated that Cisco will recognize restructuring charges to its GAAP financial results, with an aggregate pre-tax impact not expected to exceed $300 million during the third and fourth quarters of fiscal 2011. The charges will be disclosed in upcoming earnings conference calls and quarterly Form 10-Q filings. Additionally, the company expects this will result in a reduction of approximately 550 employees in the fourth quarter of fiscal 2011.

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More: Web/Tech, Video, Tech News, YouTube

2 Comments

  • david beebe | April 12, 2011 7:50 AMReply

    agreed! 'Like' and Share the Save The Flip Cam page! Let Cisco know there are other options! #flipcam http://on.fb.me/fzdMmL

    Spred the word. Also posted your article to the Save the Flip Cams page!

  • Erica | April 12, 2011 7:45 AMReply

    I know, I loved my Flip and then my Flip HD, too. But after I bought an iPhone 4 I rarely touched the Flips anymore. An iPhone (or iTouch) with the iMovie app installed is a pretty sweet replacement. I'm sure there are Android based smartphone options that are just as good. (Surprised to hear the Blackberry folks haven't caught up yet).

    The Flips you have will continue to be of use for some time into the future as well, won't they? It's not like the USB port is going to disappear from desktop computing any time soon...

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