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Watch Clip: Dystopian Sci-Fi 'Branded' Reveals Mind-Bending Marketing Critique of Marketing

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood August 31, 2012 at 6:34AM

The plot of "Branded" (Roadside Attractions, September 7), is grandiose, even absurd. A marketing guru figures out that advertising has altered people's brains, so he attempts to dismantle the marketing machine. Check out the strange imagery in the trailer and clips below.
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Branded

The plot of "Branded" (Roadside Attractions, September 7), is grandiose, even absurd. A marketing guru figures out that advertising has altered people's brains, so he attempts to dismantle the marketing machine.

Check out the strange imagery in the trailer and clips below.

In a metatwist… the advertising campaigns for the film are part of the film's commentary.  In an interview with Wired, co-director/co-writer Jamie Bradshaw explained: "I want people to really experience the advertising campaign for the film, the social media part of the campaign and the film itself as different parts of the same work of art." The film's marketing has been fueled with fake company logos and lots of QR codes - all part of the director's commentary.

"Branded" stars Ed Stoppard, Jeffrey Tambor, Leelee Sobieski and Max von Sydow. 

This article is related to: Trailers, Trailers, Jeffrey Tambor, Marketing


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.