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Comic-Con's Marvel Panel Stars 'Thor''s Loki, 'Captain America''s Evans & Johansson (VIDEOS)

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood July 24, 2013 at 2:35PM

Nobody understands the Comic-Con demo better than Marvel production chief Kevin Feige, who knows how to create material that will please these fans. In Hall H you can see that he gets it. He's giving them what they want. He's not shoving something down their throat with scads of advertising dollars, not wowing them with a great VFX trailer. He's bringing to life beloved characters who exist inside a well-considered consistent universe. So when Tom Hiddleston turns up in full Loki regalia and exhorts "the arena that is known as Hall H" to become his army--"where are your Avengers now?"--the crowd ate it up (see that video and all the panel videos below).
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Tom Hiddleston as Loki at Comic-Con 2013
Tom Hiddleston as Loki at Comic-Con 2013

Nobody understands the Comic-Con demo better than Marvel production chief Kevin Feige, who knows how to create material that will please these fans. In Hall H you can see that he gets it. He's giving them what they want. He's not shoving something down their throat with scads of advertising dollars, not wowing them with a great VFX trailer. He's bringing to life beloved characters who exist inside a well-considered consistent universe. So when Tom Hiddleston turns up in full Loki regalia and exhorts "the arena that is known as Hall H" to become his army--"where are your Avengers now?"--the crowd ate it up (see that video and all the panel videos below). (Hiddleston explains how he and Feige pulled off the surprise appearance to Hero Complex here.)

Feige introduced "Thor: The Dark World," which is in production now; so is the next "Captain America," starring Chris Evans, Samuel L. Jackson, Scarlett Johansson, Robert Redford, and Idris Elba-- in just one elevator scene clip, Captain America's place in our world became crystal clear. James Gunn's "Guardians of the Galaxy," starring a trimmed down Chris Pratt as Starlord, plus Zoe Saldana, Lee Pace, Djimon Hounsou, and Benicio del Toro, starts filming August 1-- and Glenn Close has been added to the cast.

And outside of Hall H, "Avengers" director Joss Whedon hosted Marvel's Agents of the SHIELD TV series. And in Hall H, he briefly introduced the new title for the "Avengers" sequel: "Age of Ultron." The crowd went nuts. Clearly, Marvel is in a good groove.

This article is related to: Comic-Con, Festivals, Tom Hiddleston, Thor: The Dark World, Scarlett Johansson, Chris Evans


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.