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Trailer Watch: Winners and Losers

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood August 10, 2010 at 9:18AM

For all the material that played great at Comic-Con, some trailers and footage did not go over well at all.
Thompson on Hollywood

For all the material that played great at Comic-Con, some trailers and footage did not go over well at all.

For example, Twentieth Century Fox should worry about their 3-D live-action remake of Gulliver's Travels, starring Jack Black in the title role, which went over with a big thud (December 22). Also falling on deaf ears was Focus Features' It's Kind of a Funny Story, starring Zach Galifianakis (September 24). But given its grim setting in a mental ward, we'll assume that Anna Boden and Ryan Fleck, who directed Half Nelson, will deliver something unusual that isn't quite captured in that trailer.

On the other hand, prospects are good, judging from audience reaction, for: this weekend's release of The Expendables, which could be good news for embattled Lionsgate and Sly Stallone (and bad news for Jean-Claude Van Damme, Steven Seagal and Chuck Norris, who all turned the movie down); Rango, Gore Verbinski's lizard-in-the-desert tale starring Johnny Depp (March 4); Robert Rodriguez's Machete, which features, among other things, Danny Trejo rapeling out of a window on an intestine (September 3); and indies The American, starring George Clooney (September 1) and Never Let Me Go, starring Carey Mulligan, Keira Knightley and Andrew "Spider-Man" Garfield (September 15).

Trailers are below.

This article is related to: Genres, Headliners, Studios, Video, Independents, Horror , Animation, Action, George Clooney, Universal/Focus Features, Fox Searchlight, Twentieth Century Fox, Trailers

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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.