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Could a Twitter Hashtag Campaign to Cast Ruffalo as Columbo Yield Results?

Thompson on Hollywood By Nick Newman | Thompson on Hollywood July 17, 2014 at 4:50PM

Early casting rumors should be taken with a grain of salt. When they’re coming directly from Twitter? Buy yourself a mine. It's just possible, this time, that speculation that Mark Ruffalo was perfect casting for a revival of one of classic TV’s greatest characters on the big screen could yield results.
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Just one more thing?
Just one more thing?
Peter Falk as Columbo
Peter Falk as Columbo

Early casting rumors should be taken with a grain of salt. When they’re coming directly from Twitter? Buy yourself a mine.

It's just possible, this time, that speculation that Mark Ruffalo was perfect casting for a revival of one of classic TV’s greatest characters on the big screen could yield results. Following a Twitter petition for a Ruffalo-led “Columbo” revival using the hashtag #RuffaloColumbo, the actor -- --clearly attracted by the possibility--got into the conversation with scribe Garry Whitta, but eventually updated his followers with the news that "boohoo," Universal is developing  a TV series based on the property. 

Will Universal take note? Imagine a "Sherlock"-style limited series. Ruffalo revealed that Ed Solomon (co-writer on “Now You See Me”) had pitched the idea. Tenuous as the talk is, the attention this meme has received points toward the possibility that studios could take note of something as simple as a hashtag thread. While in all likelihood HBO ignored the Tweeted suggestions for who should star in Season Two of "True Detective," you can bet they learned from them. Hashtag advocacy could be put to good, efficient use. 

This article is related to: Mark Ruffalo, casting, Twitter, In The Works, IN THE WORKS


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.