By Anne Thompson and Sophia Savage | Thompson on Hollywood June 22, 2011 at 12:07PM
As 3-D proselytizers James Cameron and Jeffrey Katzenberg fret about the future of their favorite movie delivery system--and the next Avatar is a long way off, in 2014--some studio execs are harboring second thoughts about which films actually demand the extra time and money, and will lure premium ticket buyers. Already this summer the majority of moviegoers chose to see Pirates of the Caribbean: On Stranger Tides, Kung Fu Panda 2 and even Green Lantern in 2-D, even though the DC Comics movie was playing on 2711 3-D screens.
UPDATE: Even Michael Bay is fighting to save 3-D, calling theater chains to persuade them to show his latest costly Transformers sequel, Dark of the Moon--which is building strong advance buzz--so that the film looks its best when it opens June 29. After all, premium ticket sales are supposed to make up for the extra $30 million Paramount plowed into the picture to make it 3-D. ILM VFX whiz Dennis Muren argues that 3-D isn't the problem--he still believes in the technology--overcharging by more than $2 is the real issue.
Even if it's several years before the project hatches, one movie in the works would wow audiences to come back to 3-D.
Steven Spielberg, who may actually show up at Comic-Con for the first time to promote 3-D The Adventures of Tintin: The Secret of the Unicorn, has been chatting with writer Mark Protosevich about ideas for another sequel to Jurassic Park. (Universal, which released the first three Jurassics, isn't confirming anything official.) But one compelling reason to go back to the Lost World: enhance the dinosaurs with advances in CG and 3-D technology. That's a movie audiences would pay a premium to see.