Click to Skip Ad
Closing in...
Ryan Gosling in Talks for 'Blade Runner' Sequel, Damien Chazelle's 'La La Land' Ryan Gosling in Talks for 'Blade Runner' Sequel, Damien Chazelle's 'La La Land' Watch: The New 'Star Wars: The Force Awakens' Trailer Has Landed Watch: The New 'Star Wars: The Force Awakens' Trailer Has Landed Watch: This Exclusive Tribeca Trailer Promises a Vérité Southern Gothic in Malick Vein Watch: This Exclusive Tribeca Trailer Promises a Vérité Southern Gothic in Malick Vein 'Queen of Earth,' Starring a Gloriously Unhinged Elisabeth Moss, Goes to IFC 'Queen of Earth,' Starring a Gloriously Unhinged Elisabeth Moss, Goes to IFC Cary Fukunaga Takes Over Long-Stalled 'The Alienist' as TV Series Cary Fukunaga Takes Over Long-Stalled 'The Alienist' as TV Series Why the Istanbul Film Festival Cancelled Its 2015 Competition Why the Istanbul Film Festival Cancelled Its 2015 Competition The Dramatic Story Behind Satyajit Ray's 50s Masterpiece 'The Apu Trilogy' (Exclusive) The Dramatic Story Behind Satyajit Ray's 50s Masterpiece 'The Apu Trilogy' (Exclusive) MTV Movie Awards 2015: The Highs, the Lows and the Winners List (Videos) MTV Movie Awards 2015: The Highs, the Lows and the Winners List (Videos) Arthouse Audit: 'Ex Machina' Leads Four Big Openers, Kristen Stewart Opens 'Clouds of Sils Maria' Arthouse Audit: 'Ex Machina' Leads Four Big Openers, Kristen Stewart Opens 'Clouds of Sils Maria' Friday Box Office: 'Furious' Down But Still Dominant, 'Ex Machina' Debuts Strong Friday Box Office: 'Furious' Down But Still Dominant, 'Ex Machina' Debuts Strong From 'Boyhood' to 'Boy Next Door,' the 2015 MTV Movie Awards Noms Are All Over the Map From 'Boyhood' to 'Boy Next Door,' the 2015 MTV Movie Awards Noms Are All Over the Map 25 Years Ago I Wrote: "Hollywood's Female Stars An Endangered Species" 25 Years Ago I Wrote: "Hollywood's Female Stars An Endangered Species" The New Ladder: Anatomy of Indie Women's Picture 'Farah Goes Bang' The New Ladder: Anatomy of Indie Women's Picture 'Farah Goes Bang' How They Did It: Meet the Seductive, Sentient Ava from 'Ex Machina' (Video) How They Did It: Meet the Seductive, Sentient Ava from 'Ex Machina' (Video) Here's the First Image of Emma Stone and Joaquin Phoenix in Woody Allen's 'Irrational Man' Here's the First Image of Emma Stone and Joaquin Phoenix in Woody Allen's 'Irrational Man' Reese Witherspoon Nabs 'Luckiest Girl Alive' with Lionsgate, with "a wily, intelligent, complex narrator" Reese Witherspoon Nabs 'Luckiest Girl Alive' with Lionsgate, with "a wily, intelligent, complex narrator" Kristen Stewart Explains How She Held Her Own with Juliette Binoche in 'Sils Maria'--and Won a Cesar Kristen Stewart Explains How She Held Her Own with Juliette Binoche in 'Sils Maria'--and Won a Cesar Scientists Choose the 10 Best Sci-Fi Movies Ever Scientists Choose the 10 Best Sci-Fi Movies Ever Ryan Gosling Reveals How and Why He Shot 'Lost River' Ryan Gosling Reveals How and Why He Shot 'Lost River' Alfred Hitchcock's Top 25 Films, Ranked Alfred Hitchcock's Top 25 Films, Ranked

Friday Box Office Top Ten: Both 'Croods' and 'Olympus' Open Solid

Photo of Tom Brueggemann By Tom Brueggemann | Thompson on Hollywood March 23, 2013 at 4:18PM

"Croods," the first Dreamworks Animation entry released by new distribution partner 20th Century Fox, and "Olympus Has Fallen" from FilmDistrict both took in over $10 million Friday. Two films grossing over $30 million for the weekend will be a first for the year that has seen few with even one film performing that well, a positive sign after weeks of overall decline.
0
'The Croods'
'The Croods'

"Croods," the first Dreamworks Animation entry released by new distribution partner 20th Century Fox, and "Olympus Has Fallen" from FilmDistrict both took in over $10 million Friday. Two films grossing over $30 million for the weekend will be a first for the year that has seen few with even one film performing that well, a positive sign after weeks of overall decline.

The overall total for the top ten was up $15 million -- over 50% --from last week. But with the same weekend last year having the opening of "The Hunger Games" (a $67 million first day, $152 three-day) to compare with, the year-to-year lag will increase. On an MPAA conference call with press on Thursday, NATO chief John Fithian admitted that March's year-to-year comps will be thrown off by "Hunger Games."

For Dreamworks, "Croods" represents a chance to rebound after their $87 million write-down of "Rise of the Guardians" (despite a $300 million worldwide gross). Positioned to take advantage of ongoing spring vacations (which will make the weekdays stronger and sustain their gross for the next two weeks), their number yesterday indicates the film could, even with its $135 million budget plus marketing costs, be a success.

"Olympus Has Fallen," with a $70-million budget far more expensive than most films released by acquisition-minded distributors like FilmDistrict, looks to perform above expectations for the weekend. The first of two White House-set  action films to hit theaters, the film could struggle, like "The Croods," to show a profit ultimately for all involved. But meantime, if the film has an audience reaction at the level of its opening day, it could have a much better shot than initially expected.

Two other new wide releases came from distributors that are normally more specialized. Though they grossed about the same (just over $2 million), they vary widely in terms of achievement. Focus' "Admission" starring Tina Fey suffered from weak reviews and is a disappointment for its 2,000+  theaters and expense. A24's surprise limited hit "Spring Breakers" more than doubled its initial expected run to over 1,000 theaters and grossed slightly more with a social-media, not TV- driven ad campaign. It has the potential to grow more and show a significant profit.

Last week's top two, Disney's "Oz: The Great and Powerful" and Sony pick-up "The Call" both dropped a bit over 50% from last Friday, although both should pick up a bit more before the weekend is through.

This article is related to: Box Office, Box Office, Box Office


E-Mail Updates