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Cruise vs. Cruise, Kimmel Rides Zipline, Knight and Day B.O.

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood June 29, 2010 at 1:10AM

Compare the real Tom Cruise doing stunts on Jimmy Kimmel -- and the fake Tom Cruise below. @TomCruise is all over Twitter with his blog posts. Not missing a trick. (Again, I think he should pull back on trying to get people's attention.)
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Thompson on Hollywood

Compare the real Tom Cruise doing stunts on Jimmy Kimmel -- and the fake Tom Cruise below. @TomCruise is all over Twitter with his blog posts. Not missing a trick. (Again, I think he should pull back on trying to get people's attention.)

So what went wrong with Knight and Day's opening weekend? Well, it was neither a good opening for a summer tentpole nor a Cruise action flick. But what if it's a Cruise/Diaz romantic action comedy that plays and builds? Next weekend will tell the tale. The movie's Tomatometer rating was 53% rotten, and the film’s CinemaScore was B+ with an A- for those under 25. (The LAT talks to Fox marketer Tony Sella about their troubles selling the movie.)

Another pesky problem: Twilight: Eclipse will prove to be a slight distraction. But there will be plenty of moviegoers to go around over the July 4 weekend. We'll have a holiday box office preview tomorrow.

While Cruise isn't the marquee star he once was (and clearly has turned off legions of people with his antics), Knight and Day's poor showing is a case of familiarity breeds discontent. It looks too much like films we've seen before.

Fans think Cruise is playing the same character he always plays. Some think he's a bad actor.( I don't.) But what he needs to do now is stop playing this too-familiar adrenaline-crazed larger-than-life movie persona and lose himself in some characters (like the villain in Collateral) that we haven't seen him play before. He needs to surprise us.


This article is related to: Box Office, Headliners, Studios, Video, Summer Movies, Summer, Tom Cruise, Twentieth Century Fox


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.