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Culture Vultures Unite: Separate from New York

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood September 20, 2010 at 4:21AM

While by all accounts New York Magazine's culture blog Vulture has been hugely successful at building traffic, nonetheless it's still not profitable. Under Adam Moss, New York has plowed millions into it. My jaw dropped when I first laid eyes on it three years ago; I have watched it grow and expand into the entertainment news space. Now New York seeks the Holy Grail: premium national luxury ads.
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Thompson on Hollywood

While by all accounts New York Magazine's culture blog Vulture has been hugely successful at building traffic, nonetheless it's still not profitable. Under Adam Moss, New York has plowed millions into it. My jaw dropped when I first laid eyes on it three years ago; I have watched it grow and expand into the entertainment news space. Now New York seeks the Holy Grail: premium national luxury ads.

So Vulture.com is going indie as a standalone site, going live Tuesday evening, reports the NYT. The concept: no more provincial New York logo=way more ad sales.


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.