- Relativity Media, LLC will now release its major theatrically-released films exclusively to Netflix for streaming, bypassing the pay-TV window (for HBO, Showtime, Starz) and other output deals entirely. The films will be available for streaming via Netflix within months of their theatrical release, creating a new revenue avenue for the films. Up first will be The Fighter with Christian Bale and Skyline from the brothers Strause, as well as the Sundance doc hit Catfish. Here's The Wrap.
Planning to finance and/or produce 20-30 films a year, Relativity helped to finance Universal's Robin Hood, Get Him to the Greek and Grown Ups. As Netflix's 'watch instantly' increases in allure and popularity, deals such as this one will increase the content range and meet user expectations. "Our continued goal is to expand the breadth and timeliness of films and TV shows available to stream on Netflix," stated Ted Sarandos, chief content officer for Netflix. "Historically, the rights to distribute these films are pre-sold to pay TV for as long as nine years after their theatrical release. Through our partnership with Relativity, these films will start to become available to our members just months after their DVD release."
Since studios Lionsgate, Paramount and MGM abandoned Showtime,they launched Epix on October 30, which streams their films in the Pay-TV window.