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Fincher Eyes Salander Candidate Yo-Landi Vi$$er, Future of Product Placement

Thompson on Hollywood By Sophia Savage | Thompson on Hollywood June 30, 2010 at 7:40AM

- David Fincher is a fan of South African band Die Antwoord's leading mini-lady Yo-Landi Vi$$er, and Vulture's sources indicate she has the exact look and mannerisms that Fincher wants for Lisbeth Salander in his remake of The Girl With The Dragon Tattoo. Die Antwoord's representation, William Morris Endeavor, told Vulture that it wasn't clear whether Fincher was sincerely interested in Yo-Landi playing the part or if she is just his prime reference point. Apparently other studios have inquired about her interest in acting. Finally, Lisbeth Salander needs to be played by someone with more than a potential interest in acting, but even so Carey Mulligan may have to toughen up and get creative to fit this specified mold while campaigning for the role. Kristen Stewart ruled herself out from playing the role earlier this week, and several other names have been tossed around.
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Thompson on Hollywood


- David Fincher is a fan of South African band Die Antwoord's leading mini-lady Yo-Landi Vi$$er, and Vulture's sources indicate she has the exact look and mannerisms that Fincher wants for Lisbeth Salander in his remake of The Girl With The Dragon Tattoo. Die Antwoord's representation, William Morris Endeavor, told Vulture that it wasn't clear whether Fincher was sincerely interested in Yo-Landi playing the part or if she is just his prime reference point. Apparently other studios have inquired about her interest in acting. Finally, Lisbeth Salander needs to be played by someone with more than a potential interest in acting, but even so Carey Mulligan may have to toughen up and get creative to fit this specified mold while campaigning for the role. Kristen Stewart ruled herself out from playing the role earlier this week, and several other names have been tossed around.

Check out Die Antwoord and Yo-Landi in their video after the jump.

Thompson on Hollywood


- Given the economy, it's not surprising that overall ad spending decreased by 12% in 2009. But branded entertainment marketing - aka product placement - fell just 1.3%, according to a report from research film PQ Media that Advertising Age investigated. This small decrease is the first since they started tracking data in 1975. Product placement in TV, film, internet and videogames dropped 2.8% last year to $3.61 billion, but according to PQ Media's five year forecast released yesterday, this sector is expected to experience substantial growth - more than doubling by 2014 when the market is expected to be worth $6.1 billion. In 2009 alone, product placement spending in recorded music grew 10%. Examples? Lady Gaga and Miracle Whip in her Telephone video, Black Eyed Peas and Pepsi.

- ThePlaylist just posted their Best Films of The Year...So Far list: Debra Granik's Winter's Bone, Nicole Holofcener's Please Give, Banksy's Exit Through The Gift Shop, Nicolas Winding Refn's Valhalla Rising, Giorgos Lanthimos' Dogtooth, Juan José Campanella's The Secret In Their Eyes, the Red Riding trilogy and Harmony Korine's Trash Humpers.

This article is related to: Directors, Franchises, Genres, Headliners, Independents, Daily Read, Media, Marketing, David Fincher, Girl with Dragon Tattoo, Remake, Brad Pitt, Kristen Stewart, Apparition


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.