Fincher Eyes Salander Candidate Yo-Landi Vi$$er, Future of Product Placement

by Sophia Savage
June 30, 2010 7:40 AM
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Thompson on Hollywood

- David Fincher is a fan of South African band Die Antwoord's leading mini-lady Yo-Landi Vi$$er, and Vulture's sources indicate she has the exact look and mannerisms that Fincher wants for Lisbeth Salander in his remake of The Girl With The Dragon Tattoo. Die Antwoord's representation, William Morris Endeavor, told Vulture that it wasn't clear whether Fincher was sincerely interested in Yo-Landi playing the part or if she is just his prime reference point. Apparently other studios have inquired about her interest in acting. Finally, Lisbeth Salander needs to be played by someone with more than a potential interest in acting, but even so Carey Mulligan may have to toughen up and get creative to fit this specified mold while campaigning for the role. Kristen Stewart ruled herself out from playing the role earlier this week, and several other names have been tossed around.

Check out Die Antwoord and Yo-Landi in their video after the jump.

Thompson on Hollywood

- Given the economy, it's not surprising that overall ad spending decreased by 12% in 2009. But branded entertainment marketing - aka product placement - fell just 1.3%, according to a report from research film PQ Media that Advertising Age investigated. This small decrease is the first since they started tracking data in 1975. Product placement in TV, film, internet and videogames dropped 2.8% last year to $3.61 billion, but according to PQ Media's five year forecast released yesterday, this sector is expected to experience substantial growth - more than doubling by 2014 when the market is expected to be worth $6.1 billion. In 2009 alone, product placement spending in recorded music grew 10%. Examples? Lady Gaga and Miracle Whip in her Telephone video, Black Eyed Peas and Pepsi.

- ThePlaylist just posted their Best Films of The Year...So Far list: Debra Granik's Winter's Bone, Nicole Holofcener's Please Give, Banksy's Exit Through The Gift Shop, Nicolas Winding Refn's Valhalla Rising, Giorgos Lanthimos' Dogtooth, Juan José Campanella's The Secret In Their Eyes, the Red Riding trilogy and Harmony Korine's Trash Humpers.

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  • tab | July 5, 2010 5:42 AMReply

    If he's looking for someone who looks like Salander instead of a serious actress then maybe he should consider Mary Kate or Ashley Olsen. Not only would it be easy for either of them to pull off Salander's look but they're twins, which means when the fourth book is available for a film and if Salanar's twin is in it then this would make a great choice. Yes I know the author has passed but he did write more than the 3 books and actually wrote a 5th which his family is fighting over and from the 5th one could probably figure what the 4th should be... a bit complicated but anyways. The reason the Olsen's are my choice are compared to Salander ( age 24...height 4' ll'....weight 90 lbs... high cheek bones...looks 15...) Also they have acting experience. I'm not sure they'd be interested in acting again since they're billionairs but who knows maybe he should ask.

  • David | June 30, 2010 10:33 AMReply

    The Yo-Landi Vi$$er news is a very good sign in terms of Fincher's thinking about the character.

  • mary | June 30, 2010 10:33 AMReply

    I am not surprised if Kristen Stewart rejected to do "The Girl With The Dragon Tattoo". As I know, most of US famous young actresses don't want to do any nude scene in any movie (except Amanda Seyfried).

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