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Dear Reggae Fans: You Can Host a Screening of 'Marley'

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood May 19, 2012 at 7:39AM

Gathr, a pioneer company in movies on demand programming, announced that they will allow fans to bring the critically-acclaimed documentary "Marley" to their local movie venue. "Marley" explores the rich life of Bob Marley, a towering influence in music history. The film was made with unprecedented support from the Marley family.
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Bob Marley

Gathr, yet another pioneer company in movies on demand programming (much like Tugg), will allow fans to bring the critically-acclaimed documentary "Marley" to their local movie venue.
 
"Marley" explores the rich life of Bob Marley, a towering influence in music history. The film was made with unprecedented support from the Marley family, rare footage, performances and revelatory interviews with the people who knew the musician best.  Academy Award-winner Kevin Macdonald ("One Day in September," "The Last King of Scotland") directed.

Magnolia Pictures has partnered with Gathr to help show the film outside of traditional distribution methods. Once a user has requested a screening, Gathr confirms the screening request and it goes live. If enough people reserve tickets for the screening in advance, it ‘tips’ and the movie screening is guaranteed. Movie-goers reserve tickets by pre-authorizing their credit cards, though no one will be charged for tickets unless the screening is confirmed.

"We've already made this film available on as many platforms as we can to give viewers full access to it - in theaters, on VOD, on Facebook - but there's nothing like seeing my father up on the big screen, with a big crowd of fellow fans,” said Ziggy Marley in a press release.  “It's impossible for us to show the film in every theater, but now fans can request it to come to a town or theater that may not have shown it before, and bring a group with them to share the experience together."

Gathr’s web-based platform tool hopes to democratize theatrical distribution by allowing anyone to create their own film screening virtually anywhere in the country.

 
 

This article is related to: Marley, Kevin Macdonald, Documentary, Box Office, Box Office


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.