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Warner's Tsujihara Taps Dee Dee Myers as Highpowered Head of Corporate PR

Thompson on Hollywood By Anne Thompson and Ryan Lattanzio | Thompson on Hollywood April 16, 2014 at 4:12PM

Warner's chief Kevin Tsujihara has brought in his own high-powered head of corporate PR: political analyst and former White House press secretary Dee Dee Myers.
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Dee Dee Myers
Dee Dee Myers
Kevin Tsujihara
Kevin Tsujihara

Political analyst, former White House Press Secretary and author Dee Dee Myers ("Why Woman Should Rule the World") is Warner Bros.' new head of corporate communications. 

Myers, who was press secretary (the first woman and one of the youngest ever) during the first two years of the Clinton administration (1993 to 1994), is now a political media pundit on politics, contributor at Vanity Fair (where her husband is national editor) and lecture circuit star, will relocate to LA from Washington DC. In September, she will succeed Susan Fleishman, who is leaving the studio after a tumultuous nine years which saw Kevin Tsujihara ascend to studio head over departing rivals Bruce Rosenblum (TV) and Jeff Robinov (Motion Pictures), who left behind some strong projects for the studio, including Oscar-winner "Gravity" and "The Lego Movie."

Now, clearly, Tsujihara wants a his own high-profile corporate PR leader, who will oversee the studio's corporate communications strategies and activities worldwide (media relations, executive communications, corporate responsibility and philanthropy). It is not unprecedented for political players to come to Hollywood. While Kori Bernards segued to Universal via the MPAA, and Disney's Zenia Mucha started in New York politics, Barbara Bush's press secretary Anna Perez ran CAA marketing for a time, but left Hollywood. Myers knows Hollywood's Democratic players well, consulted on "The West Wing," and appeared in the film "Contact."

Here's Tsujihara statement:

“We are thrilled that Dee Dee will join Warner Bros at this exciting and transformative time at our studio and in our industry. Dee Dee brings a creative and strategic mindset to communications and public positioning. Her engaging and collaborative demeanor paired with her acute understanding of how to engage constituencies will help us strengthen our position as the leading global studio. I look forward to her becoming an integral part of our strong executive team.”

In the interim, Warner Home Entertainment PR exec Jim Noonan will steer communications until Myers assumes her official post as Executive Vice President, Worldwide Corporate Communications and Public Affairs.

This article is related to: News, Warner Bros. , Warner Bros. Pictures, Warner Brothers


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