AOL/Huffington Post Media Group will enter into a strategic alliance with the new site, which is designed to send readers to buy books via "independent" editorial content, co-promotion and ads. AOL will provide advertising sales support for the new venture. I don't see how they compete with Amazon, which is so far ahead with recommendation and Kindle, and has already forged trusted bonds with its customers. Why sign up for yet another site? I'm a big fan of Amazon, Good Reads and The Daily Rumpus myself, not to mention Christine Spines' bookish Word and Film blog.
Arianna Huffington, president and editor-in-chief of AOL Huffington Post Media Group, said:
"As a lifelong book lover -- and reading evangelist -- I'm always on the lookout for innovative ways to get people excited about books, to remind them why they are so important, and to spark a thousand conversations around big issues, fun ideas and great writing. That's why we're delighted to be working with Bookish -- and to use our multimedia, social, and community engagement tools to help connect our readers with authors and their books. And we'll highlight this content through our entire network and hyperlocal sites."
New media veteran Comcast and Reed Elsevier veteran Paulo Lemgruber will be Bookish's CEO. Magazine editor and NBC Digital Media editor-in-chief Charlie Rogers will serve as editor-in-chief. Bookish chief technology officer is Andy Parsons, who previously served as CTO for Outside.in and Digital Railroad, Inc., as well as Director of Software Development at Juice Software.