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Trailer Watch: Alice in Wonderland Heads for #SDCC

You have to hand it to Tim Burton. As crazy awful as Hollywood can be, this canny visual stylist somehow manages to hang onto his imagination and personal imprint while navigating the studio system with aplomb. And most of his films--even art-house opera Sweeney Todd--are accessibly commercial. (Next up: a remake of my fave childhood vampire soap opera, Dark Shadows.)
  • By Anne Thompson
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  • July 22, 2009 3:08 AM
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First Look: Tim Burton's Alice in Wonderland

USA Today presents a first look at Tim Burton's Alice in Wonderland, starring Johnny Depp, Helena Bonham-Carter and Anne Hathaway, pictured here as the Mad Hatter and the white and red queens, respectively. The on-line story allows you to explore cool large photos via zooms.
  • By Anne Thompson
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  • June 21, 2009 6:45 AM
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Sweeney Todd Opens in 5th Place

Sweeney Todd opened to excellent reviews (87% fresh on Rottentomatoes.com) and strong initial numbers on Friday, but the movie dropped an estimated 28 % (actually 25%) between Friday and Saturday. (Here's Sunday's Variety weekend boxoffice report.) This indicates that many viewers were lured by Paramount's mainstream horror-driven ad campaign, which did not sell the film as a Stephen Sondheim musical, and walked away disappointed. (The company also seeded the internet with clips showing the musical numbers.) Selling a unique movie like this, where there is no tried-and-true pattern to follow, is admittedly tricky. So Paramount made the call to go wide with 1200 runs--and not build the movie from fewer runs in sophisticated urban markets. It now looks like Dreamworks' initial strategy might have been the right way to go. That way early adopters would spread good word and build an audience slowly over time, rather than folks being lured into seeing a movie that they wind up not liking--and spreading bad word.
  • By Anne Thompson
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  • December 23, 2007 7:56 AM
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Sweeney Todd Reactions

DreamWorks has been holding Sweeney Todd back. Well, they finally screened it last week, and elicited "non-reviews" from the Internet folks. The two trades are sufficiently alarmed by all this activity to consider running their reviews sooner rather than later, I hear.
  • By Anne Thompson
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  • December 2, 2007 6:03 AM
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  • 0 Comments

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