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Q & A: How Willimon Runs Fincher's 'House ...DIRECTV Joins Netflix in the Original Series Business; Will Audiences Come?
Clearly, Roth has drunk the Netflix Koolaid; during a must-hear NPR interview, he described how he's making a thirteen-part independent movie; audiences now watch entire seasons of shows all at once, and rely on recommendation software to find things to see. DIRECTV, on the other hand, is dipping its toe in the original series waters with a relatively B-tier series, ordering ten episodes of "Rogue," starring Thandie Newton ("Crash"), which goes into production in August 2012 and is set to premiere in summer 2013 on DIRECTV’s four-year-old Audience Network, available only to DIRECTV subscribers.
The question with both Netflix and DIRECTV is how audiences will discover and find these shows if there isn't substantial marketing behind them. If they don't brand them, will they come?
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