Click to Skip Ad
Closing in...
Ranking the 5 Best Editing Oscar Nominees Ranking the 5 Best Editing Oscar Nominees Kristen Stewart Is First American Actress Nominated for César Awards in 30 Years; 'Saint Laurent' Leads with Ten Kristen Stewart Is First American Actress Nominated for César Awards in 30 Years; 'Saint Laurent' Leads with Ten How They Sustained the Times Square Momentum in 'Birdman' VIDEO How They Sustained the Times Square Momentum in 'Birdman' VIDEO 6 Things to Know About Sexy Sundance Breakout 'Diary of a Teenage Girl,' Part of Sundance's Women's New Wave 6 Things to Know About Sexy Sundance Breakout 'Diary of a Teenage Girl,' Part of Sundance's Women's New Wave Sundance Raves About Ewan McGregor as Jesus and the Devil in 'Last Days in the Desert' Sundance Raves About Ewan McGregor as Jesus and the Devil in 'Last Days in the Desert' Oscar Loves Diseases and Disorders: 6 Contenders and the Hard Truths They Don't (or Do) Ignore Oscar Loves Diseases and Disorders: 6 Contenders and the Hard Truths They Don't (or Do) Ignore Watch: Jason Segel on Playing David Foster Wallace in Sundance's 'End of the Tour' (Exclusive Interview) Watch: Jason Segel on Playing David Foster Wallace in Sundance's 'End of the Tour' (Exclusive Interview) Filmmakers, Give Us Your Numbers! Sundance and Cinereach Unveil The Transparency Project Filmmakers, Give Us Your Numbers! Sundance and Cinereach Unveil The Transparency Project Sundance Market Explodes with 'Me and Earl and the Dying Girl' and 'Diary of a Teenage Girl' Sundance Market Explodes with 'Me and Earl and the Dying Girl' and 'Diary of a Teenage Girl' Screen Actors Guild Awards: 'Birdman' Takes Ensemble, Julianne Moore and Eddie Redmayne Win Leads Screen Actors Guild Awards: 'Birdman' Takes Ensemble, Julianne Moore and Eddie Redmayne Win Leads Top Ten Takeaways: Polarizing 'American Sniper' Speeds Past $200 Million; Lopez Trounces Depp Top Ten Takeaways: Polarizing 'American Sniper' Speeds Past $200 Million; Lopez Trounces Depp Arthouse Audit: Panic Time? 'Mommy,' 'Red Army,' 'Black Sea,' 'Cake,' 'Duke of Burgundy' All Disappoint Arthouse Audit: Panic Time? 'Mommy,' 'Red Army,' 'Black Sea,' 'Cake,' 'Duke of Burgundy' All Disappoint 2015 PGA Winners: 'Birdman' Steals 'Boyhood''s Awards Season Thunder 2015 PGA Winners: 'Birdman' Steals 'Boyhood''s Awards Season Thunder Watch: Nicole Kidman Talks 'Strangerland' at Sundance (Exclusive Video Interview) Watch: Nicole Kidman Talks 'Strangerland' at Sundance (Exclusive Video Interview) Sundance Acquisitions Market Heats Up with 'The Bronze' and 
'The Witch' Sundance Acquisitions Market Heats Up with 'The Bronze' and 'The Witch' Sundance: 5 Things to Expect From Alex Gibney's Damning Scientology Doc 'Going Clear' Sundance: 5 Things to Expect From Alex Gibney's Damning Scientology Doc 'Going Clear' Watch: Meet the Women of 'Birdman' (Exclusive 4-Minute Featurette) Watch: Meet the Women of 'Birdman' (Exclusive 4-Minute Featurette) Watch: Hitchcock's Thwarted Holocaust Documentary Comes to HBO Watch: Hitchcock's Thwarted Holocaust Documentary Comes to HBO Best Actor Oscar Predictions 2015 UPDATED Best Actor Oscar Predictions 2015 UPDATED Oscar Predictions 2015 Oscar Predictions 2015

Surprise! Disney Tallies 'Lone Ranger' Losses, Could Be As High as $190 Million

Thompson on Hollywood By Anne Thompson and Beth Hanna | Thompson on Hollywood August 7, 2013 at 2:00PM

Disney will take a $160 to $190 million write-off for box office disappointment "The Lone Ranger," according to the studio's third quarter fiscal earnings call. (Watch a video below of stars Johnny Depp and Armie Hammer blaming the film's failure on critical reaction.)
6
"The Lone Ranger"
"The Lone Ranger"

Disney will take a $160 to $190 million write-off for box office disappointment "The Lone Ranger," according to the studio's third quarter fiscal earnings call. 

The film has so far earned $176 million worldwide, with an $87 million domestic haul. It cost more than $215 million to produce--likely way more.

Steven Spielberg is shaping up as a Hollywood Cassandra, as he prophesied an industry implosion of big-budget losses. Sure enough, at least five would-be tentpoles have tanked, including Sony's "After Earth," "White House Down," Universal's "R.I.P.D," DreamWorks' "Turbo," and particularly Disney's "Ranger" as examples of studios over-swamping the market with high-pricetag films, and paying the piper for it. While Warner Bros./Legendary's "Pacific Rim" seems to be pulling out of the red via healthy ticket sales in Asia, this past weekend Sony's "Smurfs" sequel did not open well. 

Disney chief Bob Iger said in the call to analysts that the studio "still believes in a tentpole strategy," and that "the way to rise above the din and the competition is a big film -- a big film, a big cast and big marketing behind it.” He cited juggernaut "Iron Man 3" as an example of this strategy working. But that win should not have paid for the other loss. 

"Lone Ranger" star Johnny Depp recently made news for blaming film critics for the failure of the film, saying "I think the reviews were probably written when they heard that Gore and Jerry and I were going to do [the film.]" Armie Hammer agreed, saying critics have "been gunning for our movie since it was shut down the first time." (Watch below.)

But as NY Times critic A.O. Scott pointed out over Twitter, it's not negative critical reaction that sinks a film: "Studios go to great pains to engineer critic-proof movies."

And as we've pointed out, "The Lone Ranger" failed for other reasons, its lack of commerciality being the main one. With rare exceptions, Westerns don't play overseas. Plus, the property isn't well-known -- or known at all -- to young audiences. If the film needed critics, it should have been made at a much lower price point.

This article is related to: News, Disney , The Lone Ranger, News, Box Office


E-Mail Updates