Stunts, legendary studio executives and name auteurs with an eye on the digital future were de rigueur during Wednesday’s CinemaCon. Anthony D'Alessandro digests the latest news from Las Vegas. In a CinemaCon 3-D powwow with directors George Lucas, James Cameron and DreamWorks Animation CEO Jeffrey Katzenberg, the trio continued to tub-thump the visual format, while warning attendees that 3-D shouldn’t be used frivolously by the studios to pad grosses. Cameron soapboxed the same philosophy about wasteful 3-D pics that he has been vocalizing since last summer, when he attacked Weinstein Co.’s Piranha 3D. The Wrap reported Cameron's lament: “I’m concerned about things that erode the market. Bad 3-D is one of them.” Haste leads to waste, Katzenberg further pointed out, using Warner Bros.' last-minute transformation of Clash of the Titans as an example. Good 3-D transformations take from six to eight months, not weeks.
- By Anthony D'Alessandro
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- March 31, 2011 5:31 AM
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- 0 Comments
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It is articles like this that make me think the first thought out of some people's heads is
Love reading your stuff Anne! Honest, funny...there should be a documentary on the accommodations
I still havenât seen the first Star Trek of 2009, so I havenât been compelled to go see this one