Thirty years in, Harvey Weinstein knows the distribution business. While he's a wily theatrical animal who knows when to spend big on a wide release and when to dump a movie, he took a radical route with Bong Joon-ho's action adventure "Snowpiercer," starring Chris Evans and Tilda Swinton, seizing the chance to try something new. Weinstein's decision to open the movie via subsidiary RADiUS with a video-on-demand release two weeks after its release in theaters is a seismic distribution event.
- By Anne Thompson and Tom Brueggemann
- July 21, 2014 5:21 AM
- 25 Comments