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Drafthouse Films Partners with Distrify for 'Klown,' Maximizes Profits Through Incentivized Sharing

Photo of Beth Hanna By Beth Hanna | Thompson on Hollywood July 10, 2012 at 12:17PM

The Alamo Drafthouse's distribution arm Drafthouse Films announces their partnership with digital distribution platform Distrify, which allows viewers to share content via a direct purchase link. Drafthouse's canoe comedy "Klown," from Danish director Mikkel Nørgaard...
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"Klown"
"Klown"

The Alamo Drafthouse's distribution arm Drafthouse Films is partnering with digital distribution platform Distrify, which allows viewers to share content via a direct purchase link. Drafthouse's canoe comedy "Klown," from Danish director Mikkel Nørgaard, will be available for rent on Distrify July 27, the same day as its theatrical and VOD release.

Director Terry Gilliam has already seen the advantages of Distrify with the distribution of his short film "The Wholly Family." By self-distributing through the Distrify platform, Gilliam was able to get monetized placement of the film on online media outlets, and link shares from fans of the film. Because sharers of Distrify content are elligible for affiliate revenue, there is increased incentive to share the content as much as possible, which in turn maximizes profit for the film.

Drafthouse COO James Emanuel Shapiro calls Distrify the "cutting edge of digital film distribution...it allows our partners and friends to host our films that we both love dearly and us all to profit in sharing these films."

"Klown," an international hit comedy out of Denmark about a guy who kidnaps his girlfriend's preteen son and takes him on a wildly inappropriate, taboo-laden canoe trip, is already set for a Hollywood remake. Director Todd Phillips and actor Danny McBride are attached to the Warner Bros. project.

Check out the very dirty NSFW trailer here.

This article is related to: Alamo Drafthouse, Digital Future, Distrify, Indies, Foreign


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.