'Dragon Tattoo' DVD Release Maintains Anti-Establishment Attitude with Pirated Disc

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by Sophia Savage
March 22, 2012 3:30 PM
1 Comment
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the wrap
Sony's DVD release of David Fincher's "The Girl with the Dragon Tattoo" has "created the sort of mystery that even Lisbeth Salander might have trouble solving," reports TheWrap. It looks like a blank, pirated disc with the title seemingly hand-scrawled across it. The DVD was released on Tuesday, and Redbox has issued a warning to customers that the "blank" Sony-brand DVDs are in fact not pirated; "The handwritten look on the disc of this movie is legitimate and is intended to look like a burned DVD."

Rooney Mara as "The Girl with the Dragon Tattoo"
It's a fitting move: Lisbeth Salander, after all, would rather not watch anything that wasn't pirated. Her modus operandi is essentially to screw the system. It looks like the series' second film, "The Girl Who Played with Fire" may get made with or without the validation of huge box office success (though $229.6 million worldwide is nothing to scoff at).

Sony Home video marketers are cannily looking to make money for this franchise by appearing to not give a damn what audiences think, or if they pay. Of course moviegoers are being played: to get your copy of the "pirated" DVD you will, in fact, be charged. Unless someone copies it for you...

Twentieth Century Fox released its "Borat" DVD with the same tactic back in 2007.

[AdAge/TheWrap]

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1 Comment

  • DVD distribution | July 18, 2012 2:15 AMReply

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