Well, he's missing the point entirely: “The biggest issue is sex — and it’s like, there’s nothing offensive about [he poster].” Here is the poster, complete with a healthy dose of comments debating -- among other things -- the pornification of Lisbeth Salander. It's not the sex that's offensive, it's the objectification that's so contrary to Salander's character.
Here's more from Craig on the shocking violence in Dragon Tattoo, of which he's seen "only minutes," but which stays true to the Millennium series' grit and brutality.
As Variety puts it, "far from softening or sentimentalizing the material for American tastes, signs are that Fincher's pushing the visceral anger and Swedish nihilism of Stieg Larsson's books to new extremes," which Sony hopes will lure even the original films' loyalists to the theaters. As for Fincher and his crew taking on the franchise and bringing his crews to Sweden (where they shot for weeks), Charlotta Denward, head of production at the Swedish Film Institute, confirms "everyone is 100% positive about it. It's very special for Swedish crews, to learn how Hollywood does it."
Variety also agrees with us that the original Swedish films were far from cinematic perfection (given their TV roots) but that Noomi Rapace elevated them and is due significant credit for their surprising success. Hollywood has rewarded Rapace with a significant role in Sherlock Holmes 2.