Click to Skip Ad
Closing in...
Woody Allen Reveals Cast of His Next Film Woody Allen Reveals Cast of His Next Film Teasing More Toronto Reveals: How the Festival Landed Opener 'Demolition' and that Secret Michael Moore Doc Teasing More Toronto Reveals: How the Festival Landed Opener 'Demolition' and that Secret Michael Moore Doc The Surprisingly Complicated Legacy of 'The Daily Show with Jon Stewart' The Surprisingly Complicated Legacy of 'The Daily Show with Jon Stewart' Robert Pattinson Follows Harmony Korine to Miami for Revenge Thriller 'The Trap' Robert Pattinson Follows Harmony Korine to Miami for Revenge Thriller 'The Trap' Weinstein Co. and Radius Figure Out Hybrid Amazon Release Plan for Fassbender's 'Macbeth' Weinstein Co. and Radius Figure Out Hybrid Amazon Release Plan for Fassbender's 'Macbeth' Top 10 Takeaways: 'Mission: Impossible - Rogue Nation' Opens Strong, But Summer 2015 Has Peaked Top 10 Takeaways: 'Mission: Impossible - Rogue Nation' Opens Strong, But Summer 2015 Has Peaked Arthouse Audit: Controversy Reigns as 'End of the Tour' Tops Limited Newbies and Weinstein Dumps Jeunet's Latest Arthouse Audit: Controversy Reigns as 'End of the Tour' Tops Limited Newbies and Weinstein Dumps Jeunet's Latest Friday Box Office: Cruise and 'Mission: Impossible' Do Their Part, But Grosses Lag Friday Box Office: Cruise and 'Mission: Impossible' Do Their Part, But Grosses Lag Fall Calendar Reveals Awards Itinerary and Stealth Contenders Fall Calendar Reveals Awards Itinerary and Stealth Contenders Sarajevo Film Fest Lineup Has Auteurs, Cannes Winners and Favorites Sarajevo Film Fest Lineup Has Auteurs, Cannes Winners and Favorites Jason Segel Takes On David Foster Wallace in Controversial 'End of the Tour' (VIDEO) Jason Segel Takes On David Foster Wallace in Controversial 'End of the Tour' (VIDEO) First Look: Cynthia Nixon Plays—and Narrates—Emily Dickinson in Two Films First Look: Cynthia Nixon Plays—and Narrates—Emily Dickinson in Two Films Troubled Western 'Jane Got a Gun' Rescued as Relativity Files for Bankruptcy (Updated) Troubled Western 'Jane Got a Gun' Rescued as Relativity Files for Bankruptcy (Updated) Read Martin Scorsese's Column on His Favorite Hollywood Leading Ladies Read Martin Scorsese's Column on His Favorite Hollywood Leading Ladies A Woman in Charge: Warner Bros. Names Sue Kroll Head of Global Distribution A Woman in Charge: Warner Bros. Names Sue Kroll Head of Global Distribution 'The Witch' Won't Open Until 2016, But Its Sundance-Winning Director Has a New Film 'The Witch' Won't Open Until 2016, But Its Sundance-Winning Director Has a New Film How HBO's 'Ballers' Fails Sports Fans How HBO's 'Ballers' Fails Sports Fans Showtime Chief on David Lynch's 'Twin Peaks' Revival: "It's His Show" Showtime Chief on David Lynch's 'Twin Peaks' Revival: "It's His Show" Toronto Film Festival Lineup: What Did They Get? Toronto Film Festival Lineup: What Did They Get? Jill Soloway Says "There Is an All Out-Attack" on Female Filmmakers Jill Soloway Says "There Is an All Out-Attack" on Female Filmmakers

Dutch Thriller 'APP' Will Be First Film to Necessitate Smartphones in Theaters with Interactive Storyline

Photo of Beth Hanna By Beth Hanna | Thompson on Hollywood November 16, 2012 at 2:12PM

The Dutch are giving the highly contentious texting-in-theaters issue a whole new spin. Shooting began this week for the new thriller "APP," which will be the first film in the world to synchronize a parallel storyline via app content to be accessed while in the movie theater.
1
Texting in theaters

The Dutch are giving the highly contentious texting-in-theaters issue a whole new spin. Shooting began this week for the new thriller "APP," which will be the first film in the world to synchronize a parallel storyline via app content to be accessed while in the movie theater.

While the sight of glowing smartphone screens is often infuriating and distracting, it will be reappropriated as a necessary component of the "APP" moviegoing experience, as codes and cryptic texts that the film's heroine receives will also appear on audience members' small screens throughout the theater.

Music video director Bobby Boermans is directing the film, from a script by Robert A. Jansen. Whether or not Boermans will be the sole "director" of the second-screen application to accompany the film is unclear. The director and Jansen collaborated last year for the thriller "Claustrofobia."

"APP" will hit theaters in the Netherlands in February 2013. Here's the official synopsis:

In the thriller APP, Anna (Hannah Hoekstra), a young student, gets caught up in her own virtual world. She is addicted to apps, social media and her smartphone. One day Anna discovers a mysterious new app on her phone. It has the answer to every question. Not just scientific questions, but also about her personal life and her friends. When the app starts sending her cryptic texts and codes connected to the sudden and strange deaths of people around her, it becomes evident that it is not just a handy app.

This article is related to: News, Digital Future, Mobile App, News


E-Mail Updates








Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.