Thompson on Hollywood

To celebrate Earth Day--and to do the right thing in general--Landmark Theatres is launching a new line of eco-friendly paper popcorn bags in its 55 theaters. The chain sells almost 2 million bags of popcorn every year.

EcoSelect popcorn bags are made of certified natural fiber – up to 50% of the energy used to produce them is sourced from hydro power and renewable bio-fuels. The bags are printed with water-based inks on natural, chlorine-free paper and are 100% biodegradable. Said Landmark CEO Ted Mundorff:

“Our customer base not only loves independent film but are also environmentally conscious and this is one more way we feel we can connect with them in a positive way."