Check out this "Anatomy of a Scene" video feature from the NY Times, where director Edgar Wright discusses the opening sequence for his upcoming apocalypse comedy "The World's End."
The scene in question is set in 1990, with a handcranked, MTV visual feel, where we're introduced to the high-school versions of pub-crawling heroes Simon Pegg, Nick Frost and Martin Freeman. This sequence also serves as a map of sorts, Wright says, to the watering hole locations that later play key roles in the adventure.
Wright particularly liked the pub name "The World's End," named after a real UK pub, because he recalls meeting writing partner Pegg there on a number of occasions, having to say ahead of time, "See you at the World's End." (Our Comic-Con coverage of Wright, Pegg and Frost is here.)