Why am I so bullish? Because I want to play it. It reminds me of the way The Sims pulled you into another world. In this case, it's Hollywood. You pick an avatar of an aspiring actor and try to make it as a star, hiring an agent, going to the right parties, etc. The game engages our fantasies about how we would play the game better than all those idiots trying to make it as Tinseltown celebs. Why is Ben Affleck a rich Oscar-winning movie star married to Jennifer Garner and we aren't?
FameTown will be huge. The dynamics of FameTown are not far off from those of Hollywood, Eisner told the NYT: “Half the people who work in the movies worked in the mail room or as waiters."