Click to Skip Ad
Closing in...
How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' How Do You Solve a Problem Like Erika? Universal Hires Husband to Write 'Fifty Shades Darker' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' 'Age of Ultron' Director Joss Whedon on Self-Doubt and Why It's His 'Rio Bravo' Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) Watch: Julia Louis-Dreyfus, Tina Fey, Patricia Arquette and Amy Schumer Hilariously Slam Hollywood Sexism (NSFW) CinemaCon: How Tom Cruise Stole the Paramount Show CinemaCon: How Tom Cruise Stole the Paramount Show Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) Meet the Director of 'Tangerines,' the 2015 Dark Horse Oscar Nominee You Missed (Exclusive Video) LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film LA Film Fest Unveils Horror Slate, More World Premieres, Zoe Cassavetes Film Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Cannes: Directors' Fortnight Lines Up Vet Auteurs and American Indies Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Joe Wright's 'Pan' Gets Fall Release Date: Good News or Bad News? Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) Seeing Ryan Gosling's 'Lost River' Through Composer Johnny Jewel's Eyes (STREAM SOUNDTRACK) 3 Women Genre Directors Get SF Film Society Fellowships 3 Women Genre Directors Get SF Film Society Fellowships Here's Why Jon Stewart Quit 'The Daily Show' Here's Why Jon Stewart Quit 'The Daily Show' Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Watch: From Tarantino to Cronenberg, Great Directors Talk the Art and Anxiety of Filmmaking Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Specialty Box Office: 'True Story' and 'Child 44' Flop as 'Ex Machina' Lures Audiences Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" Tribeca Film Festival Matches George Lucas with Stephen Colbert: “I’m gonna tear you a new one, George" 10 Films Booed at Cannes That Every Cinephile Should See 10 Films Booed at Cannes That Every Cinephile Should See 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work 5 Things You Didn't Know About Lars von Trier, Who's Going Back to Work The Eerie Connection Between 'Star Wars: The Force Awakens' and 'Tomorrowland' The Eerie Connection Between 'Star Wars: The Force Awakens' and 'Tomorrowland' Digging Into the Cannes Lineup: More Vet Auteurs and Women, No Netflix Digging Into the Cannes Lineup: More Vet Auteurs and Women, No Netflix You Can Now Read Over 200,000 Leaked Sony Emails and Documents You Can Now Read Over 200,000 Leaked Sony Emails and Documents 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO) 7 Things to Learn from 'Mad Men' Creator Matthew Weiner About Compelling Storytelling (EXCLUSIVE VIDEO)

Estevez's The Way Hits AMC Theatres October 7

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood July 28, 2011 at 7:23AM

Writer-director Emilio Estevez launched his indie film The Way, starring his father Martin Sheen, at last year's Toronto Film Fest. And now, like so many other indie filmmakers these days, he's releasing it himself by cobbling together his own distribution and marketing team. After Toronto, Estevez and Elixir Films producer David Alexanian met with a number of distributors, says Alexanian, who selected John Sloss and Bart Walker’s Producers Distribution Agency (PDA) and Trevor Drinkwater’s ARC Entertainment to release The Way.
0
Thompson on Hollywood

Writer-director Emilio Estevez launched his indie film The Way, starring his father Martin Sheen, at last year's Toronto Film Fest. And now, like so many other indie filmmakers these days, he's releasing it himself by cobbling together his own distribution and marketing team. After Toronto, Estevez and Elixir Films producer David Alexanian met with a number of distributors, says Alexanian, who selected John Sloss and Bart Walker’s Producers Distribution Agency (PDA) and Trevor Drinkwater’s ARC Entertainment to release The Way.

PDA and ARC will release the film on Friday, October 7 in 15 markets in the first week, exclusively in AMC Theatres. Then The Way will expand to another 15 markets on October 14 and broaden to 500 screens across the country on October 21.

Says Sloss: "For a concept like PDA to work as effectively as we have on “Exit Through the Gift Shop” and hope to on “Senna,” you need a film that resonates powerfully across wide and varied audiences. In Emilio’s film, we feel we have just that.”

The film, which is partly based on the Jack Hitt book, Off the Road: A Modern-Day Walk Down the Pilgrim's Route into Spain, was filmed in Spain and France along the Camino de Santiago with a cast led by Sheen and Estevez plus Yorick van Wageningen as a hiker who wants to lose weight, Deborah Kara Unger as a Canadian woman who hopes to quit smoking, and James Nesbitt as an Irish author. Synopsis below:

Martin Sheen plays Tom, an American doctor who comes to St. Jean Pied de Port, France to collect the remains of his adult son, killed in the Pyrenees in a storm while walking The Camino de Santiago. Driven by his profound sadness and desire to understand his son better, Tom decides to embark on the historical pilgrimage. Along the way he learns what it means to be a citizen of the world again and discovers the difference between “The life we live and the life we choose.”

The core team releasing the movie is comprised of marketer Dennis Rice, distributor Richard Abramowitz, Cynthia Swartz of 42West, Marc Schiller of Electric Artists, Tierney Kelly, Terry Hines and for digital distribution, FilmBuff. They will support the film's release with an aggressive marketing plan which involves sending Estevez and Sheen on a North American screening and PA bus tour during the eight weeks prior to the film’s wide October release, which kicks off in late August. Supplementing their efforts are marketing specialists who will help to implement a wide-ranging grassroots strategy: Jonathan Bock and his Grace Hill Media team will handle the faith-based audience, Maximus will reach out to the Catholic community, 360 Degree Communications will take on the body/mind/spirit world, H & M Communications will tap the Hispanic market and Kelly Seehausen of Big Picture is arranging sponsorships.

This article is related to: Genres, Independents, Video, Indies, Exhibition, Drama, Trailers


E-Mail Updates