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Weekend Box Office: 'Evil Dead' Rises to Top, 'G.I. Joe' Plummets, Fights for Second with 'Croods'

Box Office
by Tom Brueggemann
April 7, 2013 1:00 PM
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4. Jurassic Park 3D (Universal) NEW

$18,200,000 in 2,771 theaters; PSA: $6,585; Cumulative: $18,200,000

An average showing for this heavily marketed 3-D redo of the Steven Spielberg 90s hit. The gross did beat "Titanic 3D"'s first weekend a year ago by about $1 million, but that had already taken in $8 million with a Wednesday opening. This looks headed to an under $50 million reissue take, below the $58 million "Titanic" hit.

What comes next: The real success of this is likely overseas, where the film in many territories will seem fresher and the 3-D impact greater. "Titanic 3D" took in an amazing $145 million in China alone, more than half of its much greater than domestic $285 million total.

5. Olympus Has Fallen (FilmDistrict) Week 3 - Last Weekend: #4

$10,042,000 (-29%) in 3,059 theaters (-47); PSA: $3,283; Cumulative: $71,116,000

A strong hold for this surprise action hit, still in the top 5 in its third week, and now looking like it has a shot at $100 million + gross, which would be the first (in unadjusted numbers) for veteran director Antoine Fuqua.

What comes next: International -- handled by a variety of companies since this was not a studio-produced or acquired film -- is opening more slowly and will be slower to accumulate. With an initial budget of $70 million, this U.S. theatrical success has some ways to go before becoming profitable for its producers.

6. Temptation: Confessions of a Marriage Counselor (Lionsgate) Week 2 - Last Weekend: #3

$10,000,000 (-54%) in 2,047 theaters (unchanged); PSA: $4,885; Cumulative: $38,383,000

In a weekend of strong holds, this lagged even if it did add another $10 million to its take.

What comes next: This should pass the $50 million mark that most of Tyler Perry's films achieve, even if it will be under most of them.

7. Oz: The Great and Powerful (Buena Vista) Week 4 - Last Weekend: #5

$8,171,000 (-30%) in 2,905 theaters (-419); PSA: $2,813; Cumulative: $212,800,000

Holding well this week, Disney's expensive bid for a new franchise continues to gross well enough in the U.S. and abroad to look like it will get into the black, but a likely worldwide total of around $600 million (currently at $454 million) is not nearly as strong as Tim Burton's  3-D fantasy "Alice in Wonderland," which hit $1 billion.

What comes next: This should stick around for a couple more weeks.

8. The Host (Open Road) Week 2 - Last Weekend: #6

$5,239,000 (-51%) in theaters (unchanged); PSA: $1,636; Cumulative: $19,665,000

The 50% drop isn't as bad as it could have been, but along with its weak opening it suggests Stephenie Meyer's appeal has yet to go beyond the "Twilight" series.

What comes next: This will end up grossing less than the opening days of most of the "Twilight" series.

9. The Call (Sony) Week 3 - Last Weekend: #7

$3,500,000 (-29) in 2,002 theaters (-437); PSA: $1,748; Cumulative: $45,481,000

Another better than expected hold, as this Halle Berry thriller heads toward a $50 million + total.

What comes next: International is still mainly ahead for this film, but it is likely this will do a majority of its business in the U.S., enough to make this lower-budgeted film a success.

10. The Admission (Focus) Week 3 - Last Weekend: #8

$2,054,000 (-36%) in 1,407 theaters (-754); PSA: $1,460; Cumulative: $15,373,000

This Tina Fey comedy actually held up surprisingly well this weekend. Despite losing more than a third of its theaters, the gross fell only slightly more than a third, with the PSA nearly equal to last weekend. There seems to be a somewhat better word of mouth for this than seemed apparent initially.

What comes next: These grosses should lead to holdover retention for Focus and a bit of a boost in the final domestic gross.


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