Seed&Spark, the film-focused crowdfunding platform, is launching a new distribution arm, BRIGHT IDEAS Pictures, named after their independent film culture magazine, BRIGHT IDEAS. Focused on experimenting with creative distribution strategies, in which filmmakers themselves will be instrumental, BRIGHT IDEAS' first release is Natalie John's documentary "I Am Thalente," winner of the Audience Award at the Los Angeles Film Festival.
The debut of "I Am Thalente," which follows Durban, South African skateboard Thalente Biyela, will include events featuring members of the skateboarding community before a planned VOD release. But the most significant innovation of Seed&Spark's approach may be the decision to track distribution metrics publicly, and to make the data available as a resource to filmmakers.
"There's a lot of talk of filmmakers-as-entrepreneurs, but very few
resources to help filmmakers make data-driven decisions," says Seed&Spark CEO Emily Best. "We are in a unique position to follow the entire lifespan of a film from
crowdfunding to distribution and deliver complete case studies back to our