Abramowitz's Area 23A To Release Revenge of the Electric Car via Demand Screenings

by Anne Thompson
June 22, 2011 6:08 AM
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Thompson on Hollywood
After proving what Richard Abramowitz could do with the release of Exit Through the Gift Shop and Anvil, the filmmakers behind the documentary Revenge of the Electric Car have pacted with Abramowitz's new indie distribution company Area 23A for a hybrid theatrical release of Chris Paine's follow up to his Who Killed the Electric Car. Revenge tracks the high-stakes race to be first with gas-saving vehicles, going behind closed doors at Nissan, GM, and Tesla Motors.

The distributors plan a combination of metropolitan area theatrical runs and special event screenings across the country in the fall of 2011. Following its Earth Day world premiere at the 2011 Tribeca International Film Festival (reviews here), the film is set to close 2011 Silverdocs. (More details and the trailer are below.)

Following a demand model, Area 23A invites moviegoers to request the film in their market. The markets with the most votes will get the film first. Revenge of the Electric Car is also leaning on The Sierra Club, the Electric Drive Transportation Association and other corporate and non-profit partners to push the movie.

"Area23a has a strong team that understands the changing distribution model for documentaries," said Paine. "2011 marks the return of the electric car to the world."

"Revenge of the Electric Car provides communities with a one-of-kind platform to discuss how they can benefit from the use of electric cars and alleviate dependency on foreign oil," said Kirt Eftekhar, co-founder of Area 23a. 

A WestMidWest Production, Revenge of the Electric Car was co-written by Paine and P.G. Morgan, executive produced by Stefano Durdic, produced by Morgan and Jessie Deeter, edited by Chris A. Peterson and photographed by Thaddeus Wadleigh, with additional cinematography by Haskell Wexler, A.S.C.

[Photo of Tesla Roadster courtesy Getty Images.]

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