Soda/Red Flag will work in concert with their partners to build a targeted campaign around the film. Random House's Vintage Books will release a North American movie tie-in version of the novel in concert with Murakami's new novel from Knopf, 1Q84, which is due on October 25. Red Flag plans a January 2012 theatrical run and spring VOD availability, with DVDs hitting retailers in mid- 2012.
Red Flag Releasing will handle the film's theatrical and cable/satellite VOD distribution; Soda Pictures is teaming with New York-based New Video’s Flatiron Film Company for the DVD and digital release.
Managing Director of Soda Pictures, Eve Gabereau, says:
“I am very excited about widening our distribution scope to include the US. Not only do I love the film and look forward to releasing it again with current and new distribution partners, I also see much growth opportunity for us in working directly with innovative, like-minded companies in other territories. Soda is able to expand given our injection of cash and commitment to growth from our private investment fund Soda Film Investments Ltd.”
Fortissimo Films handled foreign sales. Mongrel Media will release the film in Canada.