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Facebook Debuts Its First Film: The Perfect House

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood September 14, 2011 at 7:13AM

The Perfect House, a horror anthology, will be the first film to debut on FlickLaunch, Facebook's new movie distribution platform. The first to be built on Facebook, FlickLaunch is intended to support indie filmmakers and connect them to a global audience without the prohibitive cost-barriers of traditional distribution.
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Thompson on Hollywood

The Perfect House, a horror anthology, will be the first film to debut on FlickLaunch, Facebook's new movie distribution platform. The first to be built on Facebook, FlickLaunch is intended to support indie filmmakers and connect them to a global audience without the prohibitive cost-barriers of traditional distribution.

FlickLaunch's debut feature The Perfect House begins with a newlywed couple who move into a possibly-haunted first home. There isn't an unexpected moment in the trailer, which is posted below--a musty basement, spooky staircases, a storm, a little bit of blood, some suddenly horrific facial expressions from family members, black and white clips of dated newspaper headlines. The real mystery is why FlickLaunch selected this film as its first feature to release. Well, it may be The Perfect House's main selling point: within the first seconds, the trailer announces, "FACEBOOK RELEASE OCTOBER 1, 2011."

In exchange for a $5 ticket price, The Perfect House will be available in its entirety for a seven-day rental on the movie's Facebook fanpage. Before the movie's October 1st premiere, the film will embark on a 30 city "reality-style" tour, which includes screenings and cast and crew appearances. The film will be available on The Perfect House's Facebook page.

This article is related to: Box Office, Genres, Hollywood, Independents, Web/Tech, Marketing, Media, Fall, Horror , Facebook


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.