The Perfect House, a horror anthology, will be the first film to debut on FlickLaunch, Facebook's new movie distribution platform. The first to be built on Facebook, FlickLaunch is intended to support indie filmmakers and connect them to a global audience without the prohibitive cost-barriers of traditional distribution.
FlickLaunch's debut feature The Perfect House begins with a newlywed couple who move into a possibly-haunted first home. There isn't an unexpected moment in the trailer, which is posted below--a musty basement, spooky staircases, a storm, a little bit of blood, some suddenly horrific facial expressions from family members, black and white clips of dated newspaper headlines. The real mystery is why FlickLaunch selected this film as its first feature to release. Well, it may be The Perfect House's main selling point: within the first seconds, the trailer announces, "FACEBOOK RELEASE OCTOBER 1, 2011."
In exchange for a $5 ticket price, The Perfect House will be available in its entirety for a seven-day rental on the movie's Facebook fanpage. Before the movie's October 1st premiere, the film will embark on a 30 city "reality-style" tour, which includes screenings and cast and crew appearances. The film will be available on The Perfect House's Facebook page.