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Families vs. 3-D: Too Pricey

Thompson on Hollywood By Sophia Savage | Thompson on Hollywood July 14, 2010 at 6:17AM

Forbes blogger Dorothy Pomerantz thinks the 3-D craze for families is over.
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Thompson on Hollywood


Forbes blogger Dorothy Pomerantz thinks the 3-D craze for families is over.

Why?

Her own family's hassle and the extra cost to see Despicable Me in 3-D wasn't worth it. Her family of four would have paid $55 instead of the already steep $41 they shelled out for regular 2-D; her children would have been scared by the effects and uncomfortable wearing the glasses; and her husband would have left with a headache.

On the other hand, Pomerantz was glad to see Avatar in 3-D. But she felt she missed half of Alice in Wonderland because the 3-D effects were too distracting. So she refused to "let 3-D ruin [her] enjoyment" of Toy Story 3. According to a BTIG survey, 77% of consumers believe the 3-D premium is too much, and 10% of those consumers added comments echoing the same point: paying a 3-D premium for a film of Avatar's caliber is a far cry from paying the same premium for lower-quality movies that would be just as enjoyable (or disappointing) in 2-D. There is a growing dissatisfaction with the film industry for not making those quality distinctions.

This article is related to: Franchises, Genres, Summer Movies, Exhibition, Avatar, Animation, 3D


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.