FilmBuff's Matt Dentler says:
"In the home entertainment market, there’s no one distribution outlet that conquers all right now, and we feel strongly that when you have the right film it makes sense to treat each window and platform as an event. Both of these films are great examples of work that can make a big impact on various VOD platforms, as well as with DVD stores.”
Here's more on Dentler and the future of movie marketing from THR's Tim Appelo. As to whether indie filmmakers can make money "the FilmBuff way?" Dentler says: "Yes, there's money to be made...For the medium to smaller indie productions, documentary or fiction, this is a very viable way to recoup your budget. We're like an agency with 40 output deals. We work on a distribution fee. We're lean, mean, filmmaker focused, and don't take ownership of films."
More on FilmBuff:
Founded just over three years ago, FilmBuff has already become a leader in the execution of innovative release strategies to maximize audience exposure and revenue for independent film content online. In 2010, their multi-platform national releases included Banksy’s Exit Through the Gift Shop, Edward Burns’ Nice Guy Johnny and Chris Smith’s Collapse among others.