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FilmDistrict Appoints Ex-DreamWorks Exec Christine Birch as Marketing Chief

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood March 23, 2012 at 8:01PM

After the departure of Bob and Jeanne Berney from FilmDistrict, owner Graham King and CEO Peter Schlessel have been rethinking their distribution operation. Well, now they have added the first of two key execs. Distribution chief is next.
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Christine Birch
Christine Birch

After the departure of Bob and Jeanne Berney from FilmDistrict, owner Graham King and CEO Peter Schlessel have been rethinking their distribution operation. Well, now they have added the first of two key execs. Distribution chief is next.

As president of marketing, Ex-DreamWorks marketing head Christine Birch reports to Schlessel. She will oversee the domestic film slate's creative advertising, media, publicity, promotion, digital marketing and administration. 

Birch, a grad of Darmouth College, led the marketing at DreamWorks for Oscar-winner “The Help,” and also supervised campaigns on “Real Steel” and “War Horse.” Before DreamWorks, Birch spent a decade in advertising and research at Sony Pictures.

FilmDistrict’s upcoming releases include Guy Pearce thriller “Lockout” (through Open Road, April 13, 2012), Sundance hit “Safety Not Guaranteed” (June 8, 2012), Rian Johnson's “Looper” (with Endgame Entertainment and Sony Pictures, September 28, 2012), the remake “Red Dawn,” (through Open Road, November 2, 2012), “Playing the Field” (December 25, 2012), and “Parker" (January 25, 2013).  The company is also rebooting horror classic “Evil Dead” (with Ghost House Pictures and Sony Pictures), set to shoot in 2012, and has announced a sequel to its hit pick-up “Insidious."

This article is related to: News, FilmDistrict


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.