By Anne Thompson | Thompson on Hollywood March 23, 2012 at 8:01PM
After the departure of Bob and Jeanne Berney from FilmDistrict, owner Graham King and CEO Peter Schlessel have been rethinking their distribution operation. Well, now they have added the first of two key execs. Distribution chief is next.
As president of marketing, Ex-DreamWorks marketing head Christine Birch reports to Schlessel. She will oversee the domestic film slate's creative advertising, media, publicity, promotion, digital marketing and administration.
Birch, a grad of Darmouth College, led the marketing at DreamWorks for Oscar-winner “The Help,” and also supervised campaigns on “Real Steel” and “War Horse.” Before DreamWorks, Birch spent a decade in advertising and research at Sony Pictures.
FilmDistrict’s upcoming releases include Guy Pearce thriller “Lockout” (through Open Road, April 13, 2012), Sundance hit “Safety Not Guaranteed” (June 8, 2012), Rian Johnson's “Looper” (with Endgame Entertainment and Sony Pictures, September 28, 2012), the remake “Red Dawn,” (through Open Road, November 2, 2012), “Playing the Field” (December 25, 2012), and “Parker" (January 25, 2013). The company is also rebooting horror classic “Evil Dead” (with Ghost House Pictures and Sony Pictures), set to shoot in 2012, and has announced a sequel to its hit pick-up “Insidious."