Elissa Greer
Elissa Greer

FilmDistrict announces that Elissa Greer has joined the distribution company as senior vice president of publicity; she will oversee the studio's domestic theatrical publicity and promotional campaigns.

Greer is a seasoned executive who most recently served as executive vice president of publicity and promotion at New Line Cinema, where she began in 1992. While at New Line, she worked on such franchises as "The Lord of the Rings" and "Sex in the City," along with "Hairspray," "Elf" and "The Notebook."

Greer's hiring completes the senior executive team working under FilmDistrict's president of marketing, Christine Birch.