Greer is a seasoned executive who most recently served as executive vice president of publicity and promotion at New Line Cinema, where she began in 1992. While at New Line, she worked on such franchises as "The Lord of the Rings" and "Sex in the City," along with "Hairspray," "Elf" and "The Notebook."
Greer's hiring completes the senior executive team working under FilmDistrict's president of marketing, Christine Birch.
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