In a promo tie-in that would make Morgan Spurlock proud and may provide a replacement for grieving Flip Cam owners, Mattel challenged UCLA's School of Theater, Film and Television (TFT) to use their Barbie Video Girl Doll™ to create two-minute short films. The competition rules were of the anything-goes variety: shooting with dolls was enough. On April 15, the films will be screened at the first annual (and free!) Barbie Film Festival at the James Bridges Theater and will compete for awards and door prizes. Three winners will be named.