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Former Fox PR Chief Bumble Ward Establishes Hive Communication Collective Focused on Social Media and Philanthropy

Thompson on Hollywood By Anne Thompson and Ryan Lattanzio | Thompson on Hollywood June 27, 2013 at 2:58PM

LA-based film and social media maven Bumble Ward, who in October 2012 left her post as publicity EVP at Twentieth Century Fox, has co-founded a new social strategy hub for art and philanthropy, Hive Communication Collective.
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Bumble Ward
Bumble Ward

LA-based film and PR maven Bumble Ward, who in October 2012 left her post as publicity EVP at Twentieth Century Fox, has co-founded a new social strategy hub for art and philanthropy, Hive Communication Collective. She is partnered with philanthropy vet Tracy Bechtold, per their press release today:

The firm will offer a full complement of communication services including strategic messaging, media relations, and social and digital media outreach to forward-thinking entertainment companies, creators and projects as well as local and national non-profits and social causes.

Following a long hiatus from PR after shutting down her lucrative firm Bumble Ward and Associates in 2004, Ward joined Fox in summer 2011. She left the studio last October before her contract was to expire in February 2013, citing "different approaches" and a "mutual parting of ways." Having leveraged many large-scale campaigns for Fox features including last year's "Prometheus" and the awards track for "Life of Pi" -- and inspiring an infamous New Yorker profile back in 2002 -- Ward is a stalwart in the film PR community. 

After some one-off awards consulting on "Les Miserables" and other projects, expect Ward to make her presence felt, especially in the social media universe, which fascinates her. Ward plans to help clients create a social strategy via communication services such as digital outreach and marketing to entertainment companies and non-profits alike.

Bechtold, formerly executive director of Kidspace Children's Museum in Pasadena and PR exec with Burson/Marsteller and Bender/Helper, brings a deep knowledge of fundraising and philanthropy.  The duo originally partnered up to represent Megan Chernin's LA Fund for Public Education.

This article is related to: Marketing


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.