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Fox Launches Snarky "Don't F**K My Mom" Cyrus Campaign

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood May 27, 2010 at 9:50AM

Hand it to Fox Searchlight. They know how to get a movie attention.
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Thompson on Hollywood

Hand it to Fox Searchlight. They know how to get a movie attention.

This snarky "Seriously, Don't F**K My Mom" t-shirt campaign is for the Duplass brothers relationship comedy Cyrus, which played well at Sundance and SXSW. The plot: sad sack John C. Reilly thinks he's found the love of his life in Marisa Tomei, who likes him just the way he is. Slight hitch: she's also very close with grown son Jonah Hill (Cyrus) who still lives at home. It doesn't take long for the two men to be at all-out war.

Check out my Sundance interview with the Duplass brothers and SXSW feature as well a trailer from the pic, which opens June 18.


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This article is related to: Genres, Studios, Summer Movies, Marketing, comedy, Fox Searchlight


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