Fox Launches Snarky "Don't F**K My Mom" Cyrus Campaign

by Anne Thompson
May 27, 2010 9:50 AM
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Thompson on Hollywood
Hand it to Fox Searchlight. They know how to get a movie attention.

This snarky "Seriously, Don't F**K My Mom" t-shirt campaign is for the Duplass brothers relationship comedy Cyrus, which played well at Sundance and SXSW. The plot: sad sack John C. Reilly thinks he's found the love of his life in Marisa Tomei, who likes him just the way he is. Slight hitch: she's also very close with grown son Jonah Hill (Cyrus) who still lives at home. It doesn't take long for the two men to be at all-out war.

Check out my Sundance interview with the Duplass brothers and SXSW feature as well a trailer from the pic, which opens June 18.

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  • Griff | May 28, 2010 1:38 AMReply

    Uh, didn't the MPAA once upon a time have to approve this kind of ad/pub material? They used to sanction studios for trying stuff like this.

  • Stewart Nusbaumer | May 27, 2010 11:43 AMReply

    This is a strong and entertaining film so I don't know why they need this off-color (but hardly offensive today) gimmick. What will get this film attention and people to see is word of mouth. That is what they should be working on.

  • Searchbright | May 27, 2010 10:28 AMReply

    Maybe the guys at FS are reading too much of the New York Post. I already don't want to see this movie. Reaks of Kevin Smith type overdone attention grab.

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