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Fox Launches Snarky "Don't F**K My Mom" Cyrus Campaign

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood May 27, 2010 at 9:50AM

Hand it to Fox Searchlight. They know how to get a movie attention.
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Thompson on Hollywood

Hand it to Fox Searchlight. They know how to get a movie attention.

This snarky "Seriously, Don't F**K My Mom" t-shirt campaign is for the Duplass brothers relationship comedy Cyrus, which played well at Sundance and SXSW. The plot: sad sack John C. Reilly thinks he's found the love of his life in Marisa Tomei, who likes him just the way he is. Slight hitch: she's also very close with grown son Jonah Hill (Cyrus) who still lives at home. It doesn't take long for the two men to be at all-out war.

Check out my Sundance interview with the Duplass brothers and SXSW feature as well a trailer from the pic, which opens June 18.


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This article is related to: Genres, Studios, Summer Movies, Marketing, comedy, Fox Searchlight


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Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.