Hand it to Fox Searchlight. They know how to get a movie attention.
This snarky "Seriously, Don't F**K My Mom" t-shirt campaign is for the Duplass brothers relationship comedy Cyrus, which played well at Sundance and SXSW. The plot: sad sack John C. Reilly thinks he's found the love of his life in Marisa Tomei, who likes him just the way he is. Slight hitch: she's also very close with grown son Jonah Hill (Cyrus) who still lives at home. It doesn't take long for the two men to be at all-out war.