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Q & A: How Willimon Runs Fincher's 'House ...Fox Launches Snarky "Don't F**K My Mom" Cyrus Campaign
This snarky "Seriously, Don't F**K My Mom" t-shirt campaign is for the Duplass brothers relationship comedy Cyrus, which played well at Sundance and SXSW. The plot: sad sack John C. Reilly thinks he's found the love of his life in Marisa Tomei, who likes him just the way he is. Slight hitch: she's also very close with grown son Jonah Hill (Cyrus) who still lives at home. It doesn't take long for the two men to be at all-out war.
Check out my Sundance interview with the Duplass brothers and SXSW feature as well a trailer from the pic, which opens June 18.
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3 Comments
Griff | May 28, 2010 1:38 AM
Uh, didn't the MPAA once upon a time have to approve this kind of ad/pub material? They used to sanction studios for trying stuff like this.
Stewart Nusbaumer | May 27, 2010 11:43 AM
This is a strong and entertaining film so I don't know why they need this off-color (but hardly offensive today) gimmick. What will get this film attention and people to see is word of mouth. That is what they should be working on.
Searchbright | May 27, 2010 10:28 AM
Maybe the guys at FS are reading too much of the New York Post. I already don't want to see this movie. Reaks of Kevin Smith type overdone attention grab.