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Marketing Watch: 'Frankenweenie' E-Book Free on iTunes

Thompson on Hollywood By Maggie Lange | Thompson on Hollywood September 24, 2012 at 12:15PM

Disney's promo materials on Tim Burton's "Frankenweenie" have been innovative and choice. Their latest offering is a content-rich e-book tie-in. "Frankenweenie: An Electrifying Book" provides a behind-the-scenes examination of the world of the original 1984 short film that inspired the upcoming feature length production. Here's our "Fantastic Fest" review of "Frankenweenie"; latest clips and featurette are here.
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Frankenweenie E-Book

Disney's promo materials on Tim Burton's "Frankenweenie" have been fun and innovative. Their latest offering is a content-rich e-book tie-in.  "Frankenweenie: An Electrifying Book" provides a behind-the-scenes examination of the world of the original 1984 short film that inspired the upcoming feature length production. Here's our "Fantastic Fest" review of "Frankenweenie"; latest clips and featurette are here.

The immersive e-book features original art and production photographs from the stop-motion film as well as interviews with the creative forces behind the movie, 3-D model characters, video, and music.  Actor Martin Landau pens the foreword; he voices the character of Mr. Rzykruski, Victor Frankenstein's grade school science teacher in the movie.

Though the book is packed with original content, there's no such thing as a free lunch.  The music portion links to the soundtrack and score, for purchase on iTunes.  Additionally, "Frankenweenie: An Electrifying Book" contains a feature to guide readers to locate movie theaters where the Burton film will play, begining October 5, as well as a feature to purchase tickets. 


 

This article is related to: Tim Burton, Tim Burton, Frankenweenie, New Media & Technology, Walt Disney Pictures, Tim Burton, Marketing


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