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Full Poster: The Girl with the Dragon Tattoo's Lisbeth Salander Shows Her Nipple Ring UPDATED

Photo of Anne Thompson By Anne Thompson | Thompson on Hollywood June 8, 2011 at 5:09AM

Technically, it's a safety pin. This The Girl with the Dragon Tattoo international poster (full image below) is what David Fincher wanted. So far the viral internet marketing campaign, from initial leaked red band trailer to "official" green band, is as edgy as a major studio like Sony can get. While this poster will be seen in select theaters overseas, obviously this won't work stateside in print (the artful Rooney Mara as Lisbeth Salander photo spread in W has spread like wildfire).
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Thompson on Hollywood

Technically, it's a safety pin. This The Girl with the Dragon Tattoo international poster (full image below) is what David Fincher wanted. So far the viral internet marketing campaign, from initial leaked red band trailer to "official" green band, is as edgy as a major studio like Sony can get. While this poster will be seen in select theaters overseas, obviously this won't work stateside in print (the artful Rooney Mara as Lisbeth Salander photo spread in W has spread like wildfire).

Thompson on Hollywood

Provocative marketing serves to get a conversation going. Women and Hollywood, for one, decries the poster as The Pornification of Lisbeth Salander. Having read the trilogy, I have no problem with this. It's the character! She's tough and sexually liberated, she wants to shock with her tattoos and piercings. Why not go there in the advertising and say, in effect, 'this is not your standard-issue Hollywood studio remake?' Now if Fincher and writer Steve Zaillian get Salander wrong in the movie, and misrepresent her relationship with her sexuality, then I will have a problem--and so will many others.

UPDATE: Here's the Swedish poster and a provocative comparison between that and the new one which makes a compelling argument. Clearly, this poster gets Salander right, while the new one leaves us questioning the American remake's take on the character.

Thompson on Hollywood

[Hat Tip: JoBlo.]


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Thompson on Hollywood

Born and raised in Manhattan, Anne Thompson grew up going to the Thalia and The New Yorker and wound up at grad Cinema Studies at NYU. She worked at United Artists and Film Comment before heading west as that magazine's west coast editor. She wrote for the LA Weekly, Sight and Sound, Empire, The New York Times and Entertainment Weekly before serving as West Coast Editor of Premiere. She wrote for The Washington Post, The London Observer, Wired, More, and Vanity Fair, and did staff stints at The Hollywood Reporter and Variety. She eventually took her blog Thompson on Hollywood to Indiewire. She taught film criticism at USC Critical Studies, and continues to host the fall semester of “Sneak Previews” for UCLA Extension.