"It's a universal story about humans and politics and television," says Garcia Bernal, "and publicity and democracy." Larrain and Garcia Bernal believe the film is a universal story, and Sony Pictures Classics agrees with them. "This movie is a masterfully engaging and energetic drama about politics and power, a tonic for the brain that is also a major entertainment," says SPC. "'No' establishes Pablo Larrain as a major international director and Gael Garcia Bernal gives his finest performance."

Garcia Bernal has been running his production company Canana with "Y Tu Mama Tambien" co-star Diego Luna for years now; they've made 19 films to date, including Larrain's previous two films and their biggest breakout hit, "Miss Bala." Garcia Bernal is not happy with the choices he has of projects; "it's not like I pick between this amazing one and this amazing one," he says. "I only want to do what I like." Garcia Bernal is starring opposite Robert De Niro in a drama about Bosnian war veterans, "Hands of Stone," and hopes several pictures get financed, especially Martin Scorsese's in-the-works Japanese project "Silence," which Daniel Day Lewis reportedly may want to do as well.

Larraín completes the final film in a trilogy that started with "Post Mortem," about a city morgue clerk, and continued with "Tony Manero," about a Travolta impersonator, which also played the Fortnight, in 2008. Pedro Peirano ("The Maid") wrote the screenplay from an unproduced play, "Referendum," by Antonio Skármeta, who also wrote "The Dancer and the Thief," which was nominated for an Oscar. Michael Radford's "Il Postino" is based on one of his films about poet Pablo Neruda. Larrain's producing partner at his ad, film and TV production company Fabula is his brother Juan de Diós Larraín; they brought in Los Angeles producer Daniel Dreifuss, who approached Participant's Jeff Skoll and Jonathan King for financial backing on the $2 million film.