How do you clean up a celeb's rough-and-tumble bad-boy image? With a few well-appointed magazine cover stories.
Gerard Butler, the subject of my latest Career Watch at Inside Movies, graces the cover of May's Architectural Digest, which features a spread on his 3300-square-foot Chelsea loft in Manhattan, complete with screening room, 13-foot-tall mahogany doors, erotic ceiling frescos and crystal chandeliers. Butler describes the loft, which was designed by architect Alexander Gorlin and designer Elvis Restaino, as "bohemian old-world rustic chateau with a taste of baroque."
And he tried to tone down his image as a rake in the April issue of Men's Journal, claiming that his drinking days are long behind him, and he doesn't go out with as many women as you think, despite tabloid reports to the contrary. "I'm certainly no angel," he told the mag. "There's no smoke without fire." He can't help but feed his macho rep by saying that at then-girlfriend Jennifer Aniston's Christmas party, he "trimmed her bush."