Google Changes Algorithm to Block Low-Quality Content Farms

by Anne Thompson
February 25, 2011 6:29 AM
1 Comment
  • |

Thompson on Hollywood
Applaud Google for doing the right thing in the fight against low-quality content farms. Google has announced that it has altered its search algorithms (stateside for starters) to favor high quality content. They explain here:

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.

  • |

More: Web/Tech, Tech News, Google

You might also like:

1 Comment

  • Brian | February 25, 2011 7:48 AMReply

    (Hmmm...does this mean my blog gets a LOWER ranking or a HIGHER one?)

Free Indie Movies and Documentaries    

Email Updates

Most "Liked"

  • LISTEN: On KCRW's The Treatment, Mindy ...
  • Brad Pitt to Star in David Michôd's ...
  • Arthouse Audit: 'Only Lovers Left Alive' ...
  • Fox's Jim Gianopulos to Deliver USC ...
  • Pulitzer Prize Winners Unveiled
  • The Highs and Lows of the Meaningless ...
  • Watch: Highlights from Seth Rogen's ...
  • Box Office Top Ten: 'Captain America' ...
  • Career Watch: As 'Mad Men' Enters Its ...
  • WATCH: Guillermo Arriaga's Anthology ...