By Anne Thompson | Thompson on Hollywood July 12, 2011 at 8:26AM
Will Google+ take off? According to this report from Paul Allen, Google+ will reach 10 million users today--thanks to the increasingly popular invitation button--and 20 million by this weekend. Google+ turns two weeks old today (here's Wired's must-read history), and Allen's statistics give evidence that there is in fact a demand for Google+, despite Facebook already having 750 million users. Moreover, Google is not doomed even if this social-networking attempt fails. Google+ has posted this message (pictured) for those not adequately connected to receive an invite.
— Shimrit Ben-Yair, product manager in charge of the Google+ social graph, told Wired:
"On Facebook I overshare. On Twitter, I undershare. If Google hits that spot in the middle, we can revolutionize social interaction."
I pored over Robert Scoble's useful Tips on Google+, but remain unclear as to how to focus my Google + efforts. (I swiftly figured out that shutting off email notifications was a good idea.) So far it's clear that Google+ is great for people who socialize on Facebook and/or Twitter and want more control over what goes where. But my friends and family aren't yet on Google+; my daughter remains loyal to Facebook (interestingly she finally came around to Twitter as she was leaving college). The early Google+ adopters in my biggest circle ("work friends") are the same gang I know from Twitter and Facebook.
For someone like me who churns out content for a living and relies on Twitter--which automatically feeds to Facebook and LinkedIn-- this presents yet another network to master and use in an organic way. I worry that people who already follow me on various networks will get sick of me sending them the same stuff yet again. Google+ seems to demand original posts, which means adding something extra to my plate. What are my goals? What do I want to achieve? In order to answer that question I simply need to spend more time on Google+ figuring it out--and time is something I don't really have. Someone tell me what I am missing, beyond another opportunity to enhance one's brand and get caught up in some kind of competitive Klout race. Please.